Obsess with the quality of your product …

even if the consumers don’t care.

For A&R and sound engineers, this means producing the best sounding record, from the pitch of the vocals over the guitars to the output of the final files.

Music consumers don’t know nor do they care about high quality AIFF files. They just want the cheapest and decently sounding product possible, i.e. MP3s or streams that sound like downloadable MP3s.

Perfectionism in sound and all finished products is an art even if it doesn’t get consumed or appreciated as the designer or engineer had intended.