Staying connected

Details often allude the inattentive. Our attention sticks to the future, trying to manage unforeseeable events while simultaneously harping on the past. In other words, the present is filled with more than one single mind and instead replaced with a collection of fragments. But we can advance human intuition with a slight tweak in focus. […]


‘The peak of peak attention…’

“The peak of peak attention can be assigned an exact date: Sunday, September 9, 1956, when Elvis Presley made his first appearance on television, on CBS’s Ed Sullivan Show. Its 82.6 percent share of viewers has never been equaled or bettered.” — Tim Wu, The Attention Merchants: The Epic Scramble to Get Inside Our Heads

Win back your attention by turning your screen gray 📱⬜👀

The variety of colors on our smartphone screens pop like candy. As advertiser Bruce Barton wrote in his 1925 book In The Man Nobody Knows, “The brilliant plumage of the bird is color advertising addressed to the emotions.” We tap into Instagram, scroll through a few photos, and return to the home screen to bounce […]

Life on fast-forward

The internet complicates what it means to be productive. We trap ourselves in email and unlimited social media browsing. We eat lunch at our desks to justify your busyness when “we should go for a walk, to the coffee shop, just to get away. Even Victorian factories had some kind of rest breaks,” says workplace […]

Don’t let social media use you

Attention is a gift that the social networks want to steal from you. Here’s a simple trick to ward off their magnetism and catch yourself: put the social apps on the fourth home screen. That’s right: make it harder to access Twitter, Facebook, Instagram, LinkedIn and Pinterest with just a couple taps. The design hurdle […]

Pockets of attention

Issac Asimov used to spend four hours a day writing. He wrote nearly five hundred books in his lifetime. Warren Buffet says he spends hours a day reading in his office. What does this say? There’s a time for consuming and a time for producing. Those that will thrive in the 21st century are those […]

Filtering out clickbait

Clickbait is the result of a 24/7 news cycle. Media companies create stories of unimportance so that they can get another click to drive up revenues. The entire operation intends to suck your attention and waste your time, along with depleting your brain cells. In short, the news makes your brain fat. That’s why you […]

Through the Looking Glass

We’re restless doing nothing. The thought of boredom leaves us scrolling through email and refreshing Facebook to the same updates. We crave new information, even if it’s useless, even if makes our brain fat. Technology hinders daydreams spontaneity. Instead of letting the mind wander in dull moments we fill it with screen time. Life, which […]

This Is Your Brain on Rhythm

 Adam Gazzaley, a superstar neurologist on why we need focus:  “It allows us to interact with the world through our goals and not be led by or be a slave to our environment. It has allowed us to do every remarkable achievement — creation of society, culture, language. They are all dependent on being able to focus […]

Social Media as Fast Food

Social media is fast food for consuming words, images, and videos. Online users just want to like, share, comment on the post and move on to the next discovery. With such high-speed interactions, no piece of content has true value. Few people read beyond what’s scannable and never go on to the next page. As […]

The Meanings of the Selfie

But a well-stocked collection of selfies seems to get attention. And attention seems to be the name of the game when it comes to social networking. In this age of too much information at a click of a button, the power to attract viewers amid the sea of things to read and watch is power […]

The Power of Attention

Any time you’re looking for something you’re more likely to find it but you’re also more likely to be disappointed. Objectives come in all shapes and sizes: Looking for a girlfriend/boyfriend? Looking to buy a new car? Looking to Instagram a photo? Keeping these goals top of mind invites a lot of opportunity and failure. […]