Things don't come out of nowhere. They are found. It is only in our search for them through our curiosity goggles that we stumble upon something with awe and make another connection. Eureka–there's another idea!
Reality is already augmented. We interpret a world of manifest information. Virtual reality is merely an extension, an exaggeration bordering non-fiction, of that experience. But it too is real, exposing its own bits and bytes.
There's a physical space and digital space. But they're increasingly becoming one of the same.
“Within a decade or two I’m sure we’re going to have virtual reality that begins to be, visually and auditorily at least, indistinguishable from worlds like ours. Some things are going to be harder: the role of the body, hunger, thirst, sex, birth, death. Some things are going to take a while to build into virtual reality, but I suspect within a century there will be Matrix-style virtual reality, which is more or less indistinguishable from our kind of reality.”