There’s an expectation today that artists must produce faster and release more content to stay relevant.
If you’re an author, you need to write 2 books a year instead of one and maybe a manifesto or novella on top of that. If you’re a musician, you’re expected to make an album, an EP, and drop a couple Internet singles in a year. The relentless demand for productivity goes on.
Daily communication via Twitter is another demand on artists. Fans want to interact and get the inside scoop. Some writers like Seth Godin maintain a daily blog to keep fans entertained.
Today fear drives an artist’s work. If an artist stays silent too long the risk is irrelevancy. There’s always new authors and endless forms of Internet entertainment that will make people forget. Artists are also competing with amafessionals that release stuff for free. And some of the content is pretty good.
Art is judged on productivity. There’s simply too much noise to be the old fashioned reclusive artist that ships once every decade. There will always be respect for scarcity and quality for masterpieces but artists must have some type of other presence whether it’s blogging or on Tweets. It comes down to this: Hyper-productivity keeps an artist relevant so fans and new followers will buy more stuff.