Irrationality runs rampant, pervading every human that dare unthink its power. 

Call it karma. Call it branding. Call it exuberance. Absurdity’s long-term effect attrits the reality of facts.

What is progress in a sea of lies? The perception of truth arises from the visceral to keep the falsities at bay.

But like any other placebo, a little drunkenness works still. All we need is a good story. The rest of the story perpetuates itself.