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Free Marketing at the Apple Store

Pinterest CEO Ben Silbermann used to “surreptitiously put Pinterest on every computer in his local Apple store.”

I still do this. There’s a rush of excitement in loading up your website on the store’s machines. You could be discovered!

With nearly 100 million visitors a quarter, using Apple store computers to display your work is like stealing free ad space. Don’t tell me you haven’t done this before.

The Apple store is a free museum, much like the public walls are Banksy’s canvas. How else is anyone going to find out about you if you don’t dare to show your work?

Blend in. Show the people what you got. But don’t just do it because you can. Believe your work is actually worth seeing.

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Tumblr is not defined by the people you know, it’s defined by the stuff that you love.

— David Karp on the mainstage at Cannes. (via lionsofstyle)

Ben Silbermann of Pinterest shares the same interest graph mindset.  

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Inspiration is a force for good in the world. Pinterest is just mapping these inspiration all together.

— Ben Silbermann
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Instead of changing the product, I thought maybe I could just find people like me.

Ben Silbermann, CEO of Pinterest on how the platform blossomed through word of mouth marketing and a few thousand passionate users.

The engineering of a product may be perfect but people really get captivated by the experience.

Ben found his collecting tribe and leveraged them to spread the message about Pinterest to others.

Many of those others were techies that didn’t understand the passion behind pinning inspirational images.