Luke Wroblewski’s “One Thumb. One Eyeball.” Presentation at Victoria’s Secret NY HQ

Luke Wroblewski (@LukeW) stopped by the office today for a few hours to present his thoughts on mobile design.

I caught the first half of the presentation and jotted down these eye openers.

More iPhones sold per day than babies born in the world.

That’s 378k iPhones vs 371k babies.

Mobile has eaten all forms of mass media before it.

Those mass mediums include print, recordings, cinema, radio, television, and the Internet.

Luke’s philosophy is that mobile design is done right when it shoves “content into people’s faces.” The cleanest apps and mobile websites are often the most effective because they focus on quick information and utility over heavy design. It works so well that many desktop websites have adopted the mobile designs. Less is more.

My favorite learning of the day was about Instagram’s “adaptive pre loading.” Instagram starts loading your photos on its server before you even select your filter. Speed is the essence of its design. Instagram released its 2.2 update to make it even faster.

With China officially passing 1 Billion mobile subscribers today, PayPal reporting $4B in mobile payments, and the ease at which I blog this post on my iPhone more than suggests that mobile IS the priority.

I asked him about Siri’s impact on mobile design as well. He summed it up by saying that it’s still too early for sound as a means of mobile functionality but it showed signs of early adoption in apps like Yelp. My guy tells me that it’ll be used more than just search, like preordering Chinese foods or a new pair of Air Jordans.

For “Mobile Web Design,” the future is now. Small or big screen, give people more with less.


New Ideas Evolve From Old Ones

Everything that’s ever been created was stolen from something else, consciously or not.

To sum up the product wheel:  Creation > Personal Property > Laws > Rewards > Legal Fees > Creation

The mashup always starts something new.


Brilliant Mind Stuck In Old School Ways

David Remnick, New Yorker editor:

The New Yorker — you roll it up, you put it in your bag. It’s quite easy; it’s pretty good technology..

And then you throw it away never to see it again or hoard it and lose space in your apartment.

The urge to resist digital technology is tangibility nostalgia.


Tech Crunched

We’re rightfully obsessed with the mobile phone because it’s a content media and communications device.

Losing or breaking our phone is like losing our book reader, music and movie player all in one.

Just wait until the phone becomes our wallet too. We’ll check our pockets compulsively.

Still, the more consolidated the devices the better. I remember sticking my game boy, cd player, camera, and computer all in one bag. My parents thought my back was going to break.

Consolidation and instant access create a world of endless entertainment.

I’ve always got something to do. Maybe one day I’ll get sick of it.


The eBook Bandwagon

Publishers, newspapers, and bloggers are all releasing eBooks.

Why?  Because they’re that easy to write and release the next day.

With everyone writing eBooks, digital shelf space is getting crowded.  Even the major book publishers will have to fight for attention.

But it’s good for the individual.

If you’ve ever wanted to be a writer, today is the day to do it.

Start here.