Categories
Blogging Productivity & Work Writing

How to set up a blog on WordPress Business

A pictures of a hamster setting up a blog on WordPress Business
gif via slothhilda

Pro Tip: Before we begin, if you just want to start creating a blog right now, get started with a free site on WordPress and be on your way to publishing in less than five minutes.


If you’re going to use your blog for business, then you should be using the most robust tool that powers 30% of the internet: WordPress.

Like most people, I set up a free blog on WordPress before upgrading to premium. However, I quickly realized that I wanted more advanced tools including unlimited storage to upload as many photos and videos as I wanted, built-in SEO, plus the ability to install third-party plugins like Google Adsense to monetize my site.

So I went all-in on a WordPress Business account and I’m never going back!

If you’re still having doubts about paying money for a blog, especially if you’re just starting out, I would highly recommend you start a WordPress blog for FREE to see if it’s for you. Also, this post may contain affiliate links. Please see the disclosure for more info. 

Create a stunning website

“Everyone should write a blog, every day, even if no one reads it. There’s countless reasons why it’s a good idea and I can’t think of one reason it’s a bad idea.”

Seth Godin

Yes, a business account can be pricey (remember, you can always start with a FREE plan or the inexpensive personal plan on the pricing page) but upgrading is worth every penny. Here’s what you get with WordPress Business.

You get access to all the premium WordPress themes with the plugin customization of a .org account, along with your own custom domain name, site monetization, SEO tools, and simple payments. And if you ever run into difficulty or have any questions, WordPress live support is a chat button away. Seriously, I’ve contacted the priority support team on issues from design, to button creation, to slight tweaks on my sidebar widget to the smallest problems in spacing and the Happiness Engineers almost always have a quick solution. No waiting time!

If you’re SERIOUS about blogging and turning it into a legitimate business, then level up with a WordPress Business account.

Why choose WordPress over Squarespace, Weebly, or others?

I’ve tried all the writing platforms (Squarespace, Blogger, Tumblr, Weebly, Wix, etc.) but none of them were built for handling a ton of blog content. As bloggers, we need quick and easy tools to find and edit hundreds of posts. And there’s no better platform for cataloging all your posts than WordPress. Because us bloggers can get uber-detailed, you can also snag a .blog domain name instead of the usual “.com.”

WordPress also never goes down. It can’t afford to — it powers 30% of the internet! Like Facebook, rest assured that WordPress stays up all day and night so you won’t lose precious visitors or revenue.

Even more, WordPress Business comes with the Jetpack plugin, which among site stats and gallery/slideshow tools, also guarantees your site’s safety so it never gets hacked.

Jetpack also backs up all your content, plugins, and settings automatically with a Business account so you can rest easy. As an additional bonus, Jetpack uses advanced CDN technology to speed up site loading times for image-busy sites like mine. You don’t want people clicking away from your site because an image took too long to load! Video loading is speedy too.

Access to popular third-party plugins

My site is jam-packed with so some awesome plugins. Again, you can only get access to plugins as a WordPress Business account or you can go through the self-hosting route. Here’s a list of plugins I use every day and why:

  • Pretty Links: This plugin shortens your affiliate links to something short and memorable and on-brand. For instance, here is my affiliate marketing link for WordPress as processed through Pretty Links: https://wellsbaum.blog/Wordpress (it originally looked like this: https://wordpress.com/create/?aff=7193). Pretty Links also gives you click stats as well so you know exactly how many people are engaging with your affiliate links.
  • Mailerlite: Mailer Lite is free and an easy to use email software for up to 200 subscribers. It contains automation tools so you can email folks specific content after they opt into your email. You can also set up a pop-up via Mailerlite that prompts folks to sign up for your email.

My other favorite plugins include Ad Inserter for Google Adsense, Paypal Donation Pro, and the Popups Premium Plugin.

Conclusion

WordPress Business is a no-brainer for a professional blogger looking for all the features, especially when it comes to hosting and plugin installations. With WordPress, everything is all in one dashboard. You don’t have to go back and forth between your hosting providers like Bluehost, Namecheap, or GoDaddy if you have any issues. WordPress also offers the chance to monetize your site; you can even run its ads along with Google’s to maximize traffic.

The WordPress post environment is also minimalist and clean so you can ward out distractions while you write your stellar post. Above all, one of the main reasons I joined WordPress.com instead of WordPress.org was to be part of a thriving community of creators and interesting people who also use it. Because your content will appear in the WordPress Reader to make it more discoverable, this community will be the first to become your subscribers, fans, and brand advocates.

Wait no more. If you’re serious about blogging, set up your blog with WordPress Business today. Focus on your content and let WordPress handle the rest.

Click here to build your site today!

How to start a WordPress blog, in 3 steps

A kid at a computer setting up a blog on WordPress Business

1. Register your domain name.

You can click here to purchase a domain name and create a WordPress blog, then proceed in following the steps outlined below.

A picture of a laptop with URL being typed about how to set up a blog on WordPress Business

Think about your own name or brand name you’d like to use for your site. It can be fun, serious, or just catchy and easy to remember. Also think about the domain name (.com, .blog, .church. biz) you want to append to it. I went with .blog as in WellsBaum.blog because I wanted folks to know that I focused on creating interesting content in a blog format. But .COM always works fine as the default, assuming it’s available for the name you choose.

Keep in mind that if you opt for the Personal, Premium or Business plan, your domain name will be free. Again, the best deal is still signing up for a Business just because of all the added value (Google Analytics, max asset storage, install 3rd party plugins) but Premium or Personal may be best if you’re looking for blogging basics. You’ll be billed yearly.

Wordpress pricing and plans for blogs

2. Choose a theme

WordPress has hundreds of themes to choose whatever your blogging goals are. You can choose a theme that focuses on text, text + images/videos, or goes right to a fancy sales page. You can even set your site to a landing page instead of a blogroll if you wish. My recommendation is to pick a clean and visually stunning template so you don’t scare your readers away. After all, content is king!

A pictures of WordPress.com templates for your blog

3. Install Plug-ins

If you register for a business account, now you can install all the additional plugins that will help your blog gain maximum exposure.

  • Pretty Links: This plugin shortens your affiliate links to something short and memorable and on-brand. For instance, here is my affiliate marketing link for WordPress as processed through Pretty Links: https://wellsbaum.blog/Wordpress (it originally looked like this: https://wordpress.com/create/?aff=7193). Pretty Links also gives you click stats as well so you know exactly how many people are engaging with your affiliate links.
  • Mailerlite: Mailer Lite is free and an easy to use email software for up to 200 subscribers. It contains automation tools so you can email folks specific content after they opt into your email. You can also set up a pop-up via Mailerlite that prompts folks to sign up for your email.

My other favorites include Google Adsense, Paypal Donation Pro, and the Popups Premium Plugin.

A screenshot of WordPress plugins

The Recommender

If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).

Categories
Business Creativity Tech

The case for playing the long game

Bezos__1990
Jeff Bezos in 1990

Good things take time. If we all settled for immediate results, there would be no Apple, Amazon, or Tesla.

The world’s best leaders are visionaries. They work years ahead, having planted the seeds for what’s happening now to springboard them into the future.

When asked what he thinks when analysts congratulate him on a “good quarter”, Jeff Bezos said:

“Those quarterly results were fully baked three years ago. Today I’m working on a quarter that will happen in 2020, not next quarter. Next quarter is done already and it’s probably been done for a couple years…If we have a good quarter it’s because of work we did 3, 4, 5 years ago. It’s not because we did a good job this quarter.”

Jeff Bezos

So what type of futurists should we be, the tortoise or the hare, the fox or the hedgehog?

Get ready to go years being misunderstood.

PS. Watch a young Jeff Bezos outline his vision for Amazon way back in 1997 right here.

The Recommender

If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).

Categories
Books Business

The customer purchase funnel, flipped

All marketers are liars. But so too are the customers who tell themselves stories to make them feel good about a product.

Nevertheless, there are times and moments where both sides benefit. For instance, Apple builds hardware and software that unleashes the creator.

The best brands meet their consumers somewhere in the middle, where sold objects are trustworthy, useful, and worth sharing. If the funnel starts open like a Sarlacc pit, companies should expect to be experienced but then ignored forever.

The idea is that you need a ton of website visitors, then some of them become become leads, and then after you do something (the usual recommendation is to bombard the leads with marketing automation) they relent and pay you money, thus becoming a “customer.” 

I hate this, because it’s shortsighted. Granted, if you work in a company that’s shortsighted (they’re racing to some sort of exit, or maybe living quarter to quarter), this funnel stuff is probably important. 

Ben Chestnut, Founder of Mailchimp

Read Why I hate funnels

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If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).

Categories
Business Life & Philosophy

Is it better to be first or a fast second? 🤔

It doesn’t really matter whether you’re first or a fast second. It doesn’t even matter if you’re third or fourth or late to the game altogether.

What matters is maintenance.

If you build something, it is your responsibility to maintain it.

Google out invented Yahoo, Alta Vista, and Ask Jeeves. Now it’s on to powering search through AI.

Facebook, despite its current missteps, bought Instagram to ensure its social media hegemony.

Will Smith took his TV talents to the big screen. 

Whether you’re a business, athlete, or a celebrity, you can’t expect to thrive on the same platform forever.

It’s not so much what you can do right now. The central question is whether you can survive the variables. Are you antifragile enough to optimize on the next unexpected transformation?

Nothing is stagnant. How does on stay afloat? 

There is no evolution without some form of struggle. As a stoic would say, the obstacle is the way.

The Recommender

If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).

Categories
Arts Nature News

Free the animals 🦁🐘🦓

ap-18232643622985.jpg
Updated box design

The design for Animal crackers just got an update.

Due to mounting pressure from animal rights group PETA, Nabisco removed the cages from its iconic cracker box. The updated version shows the animals roaming free.

The redesign of the boxes, now on U.S. store shelves, retains the familiar red and yellow coloring and prominent “Barnum’s Animals” lettering. But instead of showing the animals in cages – implying that they’re traveling in boxcars for the circus – the new boxes feature a zebra, elephant, lion, giraffe and gorilla wandering side-by-side in a grassland. The outline of acacia trees can be seen in the distance.

Said PETA Executive Vice President Tracy Reiman:

“The new box for Barnum’s Animals crackers perfectly reflects that our society no longer tolerates the caging and chaining of wild animals for circus shows.”

This is the first significant redesign since Nabisco launched the crackers in a 1902 partnership with the now-defunct Ringling Brothers and Barnum and Bailey circus.

“New look, same great taste.”

sub-buzz-23495-1534883131-2.jpg
The original design

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Categories
Business Culture Tech

We, the data

Dissolved into data, we produce a feast of trackable interactions.

Dissolved into data, we produce a feast of trackable interactions.

They are the editors as much as much we are the authors. While we create everything, they produce nothing, yet the internet still owns our words. 

The attention merchants munch on the aggregate and peel off the niches into targeted prey.

Our eyeballs are the oil, primed, pumped, and then exhausted into tanks of consumption.

Monetization of the ego starts at birth, built for entertainment in the first place. We make, make, make until we are over-marked and sold to the highest bidder.

The Recommender

If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).