Blogging Productivity & Work Writing

How to set up a blog on WordPress Business

Pro Tip: Before we begin, if you just want to start creating a blog right now, get started with a free site on WordPress and be on your way to publishing in less than five minutes.

If you’re going to use your blog for business, then you should be using the most robust tool that powers 30% of the internet: WordPress.

Like most people, I set up a free blog on WordPress before upgrading to premium. However, I quickly realized that I wanted more advanced tools including unlimited storage to upload as many photos and videos as I wanted, built-in SEO, plus the ability to install third-party plugins like Google Adsense to monetize my site.

So I went all-in on a WordPress Business account and I’m never going back!

Note: If you’re still having doubts about paying money for a blog, especially if you’re just starting out, I would highly recommend you start a WordPress blog for FREE to see if it’s for you. Also, this post may contain affiliate links. Please see the disclosure for more info. 

Create a stunning website

“Everyone should write a blog, every day, even if no one reads it. There’s countless reasons why it’s a good idea and I can’t think of one reason it’s a bad idea.”

Seth Godin

Yes, a business account can be pricey (remember, you can always start with a FREE plan or the inexpensive personal plan on the pricing page) but upgrading is worth every penny. Here’s what you get with WordPress Business.

You get access to all the premium WordPress themes with the plugin customization of a .org account, along with your own custom domain name, site monetization, SEO tools, and simple payments. And if you ever run into difficulty or have any questions, WordPress live support is a chat button away. Seriously, I’ve contacted the priority support team on issues from design, to button creation, to slight tweaks on my sidebar widget to the smallest problems in spacing and the Happiness Engineers almost always have a quick solution. No waiting time!

If you’re SERIOUS about blogging and turning it into a legitimate business, then level up with a WordPress Business account.

Why choose WordPress over Squarespace, Weebly, or others?

I’ve tried all the writing platforms (Squarespace, Blogger, Tumblr, Weebly, Wix, etc.) but none of them were built for handling a ton of blog content. As bloggers, we need quick and easy tools to find and edit hundreds of posts. And there’s no better platform for cataloging all your posts than WordPress. Because us bloggers can get uber-detailed, you can also snag a .blog domain name instead of the usual “.com.”

WordPress also never goes down. It can’t afford to — it powers 30% of the internet! Like Facebook, rest assured that WordPress stays up all day and night so you won’t lose precious visitors or revenue.

Even more, WordPress Business comes with the Jetpack plugin, which among site stats and gallery/slideshow tools, also guarantees your site’s safety so it never gets hacked.

Jetpack also backs up all your content, plugins, and settings automatically with a Business account so you can rest easy. As an additional bonus, Jetpack uses advanced CDN technology to speed up site loading times for image-busy sites like mine. You don’t want people clicking away from your site because an image took too long to load! Video loading is speedy too.

Access to popular third-party plugins

My site is jam-packed with so some awesome plugins. Again, you can only get access to plugins as a WordPress Business account or you can go through the self-hosting route. Here’s a list of plugins I use every day and why:

  • Pretty Links: This plugin shortens your affiliate links to something short and memorable and on-brand. For instance, here is my affiliate marketing link for WordPress as processed through Pretty Links: (it originally looked like this: Pretty Links also gives you click stats as well so you know exactly how many people are engaging with your affiliate links.
  • Mailerlite: Mailer Lite is free and an easy to use email software for up to 200 subscribers. It contains automation tools so you can email folks specific content after they opt into your email. You can also set up a pop-up via Mailerlite that prompts folks to sign up for your email.

My other favorite plugins include Ad Inserter for Google Adsense, Paypal Donation Pro, and the Popups Premium Plugin.


WordPress Business is a no-brainer for a professional blogger looking for all the features, especially when it comes to hosting and plugin installations. With WordPress, everything is all in one dashboard. You don’t have to go back and forth between your hosting providers like Bluehost, Namecheap, or GoDaddy if you have any issues. WordPress also offers the chance to monetize your site; you can even run its ads along with Google’s to maximize traffic.

The WordPress post environment is also minimalist and clean so you can ward out distractions while you write your stellar post. Above all, one of the main reasons I joined instead of was to be part of a thriving community of creators and interesting people who also use it. Because your content will appear in the WordPress Reader to make it more discoverable, this community will be the first to become your subscribers, fans, and brand advocates.

Wait no more. If you’re serious about blogging, set up your blog with WordPress Business today. Focus on your content and let WordPress handle the rest.

Click here to build your site today!

How to start a WordPress blog, in 3 steps

A kid at a computer setting up a blog on WordPress Business

1. Register your domain name.

You can click here to purchase a domain name and create a WordPress blog, then proceed in following the steps outlined below.

A picture of a laptop with URL being typed about how to set up a blog on WordPress Business

Think about your own name or brand name you’d like to use for your site. It can be fun, serious, or just catchy and easy to remember. Also think about the domain name (.com, .blog, .church. biz) you want to append to it. I went with .blog as in because I wanted folks to know that I focused on creating interesting content in a blog format. But .COM always works fine as the default, assuming it’s available for the name you choose.

Keep in mind that if you opt for the Personal, Premium or Business plan, your domain name will be free. Again, the best deal is still signing up for a Business just because of all the added value (Google Analytics, max asset storage, install 3rd party plugins) but Premium or Personal may be best if you’re looking for blogging basics. You’ll be billed yearly.

Wordpress pricing and plans for blogs

2. Choose a theme

WordPress has hundreds of themes to choose whatever your blogging goals are. You can choose a theme that focuses on text, text + images/videos, or goes right to a fancy sales page. You can even set your site to a landing page instead of a blogroll if you wish. My recommendation is to pick a clean and visually stunning template so you don’t scare your readers away. After all, content is king!

A pictures of templates for your blog

3. Install Plug-ins

If you register for a business account, now you can install all the additional plugins that will help your blog gain maximum exposure.

  • Pretty Links: This plugin shortens your affiliate links to something short and memorable and on-brand. For instance, here is my affiliate marketing link for WordPress as processed through Pretty Links: (it originally looked like this: Pretty Links also gives you click stats as well so you know exactly how many people are engaging with your affiliate links.
  • Mailerlite: Mailer Lite is free and an easy to use email software for up to 200 subscribers. It contains automation tools so you can email folks specific content after they opt into your email. You can also set up a pop-up via Mailerlite that prompts folks to sign up for your email.

My other favorites include Google Adsense, Paypal Donation Pro, and the Popups Premium Plugin.

A screenshot of WordPress plugins
Business Creativity Tech

The case for playing the long game

Good things take time. If we all settled for immediate results, there would be no Apple, Amazon, or Tesla.

The world’s best leaders are visionaries. They work years ahead, having planted the seeds for what’s happening now to springboard them into the future.

When asked in 2018 what he thinks when analysts congratulate him on a “good quarter”, Jeff Bezos said:

“Those quarterly results were fully baked three years ago. Today I’m working on a quarter that will happen in 2020, not next quarter. Next quarter is done already and it’s probably been done for a couple years…If we have a good quarter it’s because of work we did 3, 4, 5 years ago. It’s not because we did a good job this quarter.”

Jeff Bezos

So what type of futurists should we be, the tortoise or the hare, the fox or the hedgehog?

Get ready to go years being misunderstood.

PS. Watch a young Jeff Bezos outline his vision for Amazon way back in 1997 right here.

Books Business

The customer purchase funnel, flipped

All marketers are liars. But so too are the customers who tell themselves stories to make them feel good about a product.

Nevertheless, there are times and moments where both sides benefit. For instance, Apple builds hardware and software that unleashes the creator.

The best brands meet their consumers somewhere in the middle, where sold objects are trustworthy, useful, and worth sharing. If the funnel starts open like a Sarlacc pit, companies should expect to be experienced but then ignored forever.

The idea is that you need a ton of website visitors, then some of them become become leads, and then after you do something (the usual recommendation is to bombard the leads with marketing automation) they relent and pay you money, thus becoming a “customer.” 

I hate this, because it’s shortsighted. Granted, if you work in a company that’s shortsighted (they’re racing to some sort of exit, or maybe living quarter to quarter), this funnel stuff is probably important. 

Ben Chestnut, Founder of Mailchimp

Read Why I hate funnels

Business Life & Philosophy

Is it better to be first or a fast second? 🤔

It doesn’t really matter whether you’re first or a fast second. It doesn’t even matter if you’re third or fourth or late to the game altogether.

What matters is maintenance.

If you build something, it is your responsibility to maintain it.

Google out invented Yahoo, Alta Vista, and Ask Jeeves. Now it’s on to powering search through AI.

Facebook, despite its current missteps, bought Instagram to ensure its social media hegemony.

Will Smith took his TV talents to the big screen. 

Whether you’re a business, athlete, or a celebrity, you can’t expect to thrive on the same platform forever.

It’s not so much what you can do right now. The central question is whether you can survive the variables. Are you antifragile enough to optimize on the next unexpected transformation?

Nothing is stagnant. How does on stay afloat? 

There is no evolution without some form of struggle. As a stoic would say, the obstacle is the way.

Arts Nature News

Free the animals 🦁🐘🦓

The design for Animal crackers just got an update.

Due to mounting pressure from animal rights group PETA, Nabisco removed the cages from its iconic cracker box. The updated version shows the animals roaming free.

The redesign of the boxes, now on U.S. store shelves, retains the familiar red and yellow coloring and prominent “Barnum’s Animals” lettering. But instead of showing the animals in cages – implying that they’re traveling in boxcars for the circus – the new boxes feature a zebra, elephant, lion, giraffe and gorilla wandering side-by-side in a grassland. The outline of acacia trees can be seen in the distance.

Said PETA Executive Vice President Tracy Reiman:

“The new box for Barnum’s Animals crackers perfectly reflects that our society no longer tolerates the caging and chaining of wild animals for circus shows.”

This is the first significant redesign since Nabisco launched the crackers in a 1902 partnership with the now-defunct Ringling Brothers and Barnum and Bailey circus.

“New look, same great taste.”

The original design
Business Culture Tech

We, the data

Dissolved into data, we produce a feast of trackable interactions.

Dissolved into data, we produce a feast of trackable interactions.

They are the editors as much as much we are the authors. While we create everything, they produce nothing, yet the internet still owns our words. 

The attention merchants munch on the aggregate and peel off the niches into targeted prey.

Our eyeballs are the oil, primed, pumped, and then exhausted into tanks of consumption.

Monetization of the ego starts at birth, built for entertainment in the first place. We make, make, make until we are over-marked and sold to the highest bidder.


Tom Wolfe: ‘Logos are strictly a vanity industry’

starbucks, dead memaid zombie

In 1972, Tom Wolfe criticized companies for creating logos for no other reason but to look modern:

The abstract total-design logo is the most marvelous fraud that the American graphic arts have ever perpetrated upon American business. Contrary to the conventional wisdom, these abstract logos, which a company (Chase Manhattan, Pan Am, Winston Sprocket, Kor Ban Chemical) is supposed to put on everything from memo pads to the side of its fifty-story building, make absolutely no impact–conscious or unconscious–upon its customers or the general public, except insofar as they create a feeling of vagueness and confusion….Yet millions continue to be poured into the design of them. Why? Because the conversion to a total-design abstract logo format somehow makes it possible for the head of the corporation to tell himself: “I’m modern, up-to-date, a man of the future. I’ve streamlined this old baby.” Why else would they have their companies pour $30,000, $50,000, $100,000 into the concoction of symbols that any student at Pratt could, and would gladly, give him for $125 plus a couple of lunches at the Trattoria, or even the Zum-Zum? The answer: if the fee doesn’t run into five figures, he doesn’t feel streamlined. Logos are strictly a vanity industry, and all who enter the industry should be merciless cynics if they wish to guarantee satisfaction.

To which Mark Wilson at FastCoDesign adds his two cents:

I can’t top Tom Wolfe–but I’d add just two more observations to his own:

1. Paying a Pratt student $35 to make a logo is. . .pretty much what Nike did to create the swoosh in 1971, the year before this criticism was printed. Wolfe surely would not have heard of the tiny Oregon shoe company yet, meaning his criticism was, at least partially, prophetic.

2. You could replace “logo” with almost any overrated trend and “business” with “the American people,” and this whole excerpt still sings. Try “fancy hamburger” or “wide leg pant.” Wolfe makes an almost algebraic argument in this passage that any product that one must rub their chin whilst critiquing is almost surely a fraud.

Of course, logos are ubiquitous. Branding is critical. We think in logos. We associate items with certain brands, e.g. Coke = Soda.

Businesses will hop at any chance to flash their latest logo on stationery, a building, football club jerseys, whatever, to impress. No siren nor Jumpman goes unnoticed. The logo purports to explain and sell your business. Said Paul Rand:

“Most people think that the important thing about a logo is that it illustrates what the business does or what it represents which is nonsense.”

— Paul Rand
Business Culture

Becoming Amazon-proof

Amazon buffets the shores of brick and mortar retailers. No business is Amazon-proof. No business is sacred in the internet-era.

We have to assume that everything we do today will at some point be replaced by something quicker, cheaper, and more personalized.

Dumping the problems on tomorrow will get us rekt.

How do we remain anti-fragile?

The first thing Darwin’s finches did was grow adaptive beaks. They survived by optimizing their behavior for the micro-market. Some formed specialized beaks just for eating seeds, other grubs, buds and fruit, and insects.

Specialization prolonged their survival.

Sure, the big companies have all the data. But their experience at harvesting attention often fails to attract the customer in search of a unique experience.

People want to consume things they talk about. And they don’t always want Starbucks.

Business Life & Philosophy

Decisions are either ‘irreversible or reversible’

Sometimes your work is just going to be a 5 out of 10. It’s not worth scrutinizing every performance. The only ill is hesitating, not starting what you think you should do.

Jeff Bezos has an interesting system for making decisions. He sees them as either irreversible or reversible. The simple heuristic pushed him to start Amazon, knowing that he could just go back to his old job if things didn’t work out. Writes the Farnam Street blog:

“Bezos considers 70% certainty to be the cut-off point where it is appropriate to make a decision. That means acting once we have 70% of the required information, instead of waiting longer. Making a decision at 70% certainty and then course-correcting is a lot more effective than waiting for 90% certainty.”

First we try, then we deduce

If the door swings both ways, why not give whatever we’re passionate about our best shot. The worst that can happen is that someone slams the door in our face or locks the other side. And that may be just the message that it’s time to pivot. They’re meant to astonish us, to jolt us out of our everyday thoughts:

We don’t need to collect all the information before we endeavor. We can reduce indecision by replacing it with the astonishment of doing. There is little reason to think in absolutes. Wrote Ralph Waldo Emerson: “All life is an experiment. The more experiments you make the better.”

“All life is an experiment. The more experiments you make the better.” 

Ralph Waldo Emerson
Business Tech

‘Blockchain represents the second era of the internet.’

52 Insights interviewed legendary business strategist and author Don Tapscott about the blockchain. Bitcoin is the archetype, kind of like how email was for the web.

His predictions are always worth listening to:

The blockchain is the second frontier of the Internet:

The way that we view it is that blockchain represents the second era of the internet. The first era for decades was the internet of information. Now we’re getting an internet of value. Where anything of value which including money, our identities, cultural assets like music, even a vote can be stored, managed, transacted and moved around in a secure private way.
And where trust is not achieved by an intermediary it’s achieved by collaborative cryptography through some clever code which is why Alex and I call it the trust protocol. Trust is native to the medium.


Illustration by 52 insights

The blockchain benefits the stagnant middle class:

We do have a prosperity paradox today, that for the first time in history our economies are growing, but our prosperity is declining, we have growing wealth but a stagnant middle class, the only solution to this problem is the so-called redistribution of wealth taxing the rich and distributing the wealth.  We believe what blockchain enables is a redistribution of wealth that is through blockchain we can create a more of a democratic economy where we a priori distribute the wealth through peoples direct interaction with the economy.

Creatives will get their cake and eat it too:

We can ensure that creatives of value are more fairly compensated, so songwriters who have had their revenue destroyed by the internet can now post music on the blockchain and because of a smart contract your music is now protected by intellectual property rights. So those are just a handful of ways where we can create a more democratic economy in the first place.

The blockchain is future of the economic order where everyone owns their own virtual identity, all backed by ‘cryptographic proof.’ But will blockchain empower more equality or unfold into data exploitation as the FANG (Apple, Google, Facebook, and Amazon) have done to round one of the internet?

Cross your fingers. 🤞