The case for playing the long game

Good things take time. If we all settled for immediate results, there would be no Apple, Amazon, or Tesla. The world’s best leaders are visionaries. They work years ahead, having planted the seeds for what’s happening now to springboard them into the future. When asked what he thinks when analysts congratulate him on a “good […]

Tom Wolfe: ‘Logos are strictly a vanity industry’

In 1972, Tom Wolfe criticized companies for creating logos for no other reason but to look modern: The abstract total-design logo is the most marvelous fraud that the American graphic arts have ever perpetrated upon American business. Contrary to the conventional wisdom, these abstract logos, which a company (Chase Manhattan, Pan Am, Winston Sprocket, Kor […]

Decisions are either ‘irreversible or reversible’

Sometimes your work is just going to be a 5 out of 10. It’s not worth scrutinizing every performance. The only ill is in hesitating, not starting what you think you should do. Jeff Bezos has an interesting system for making decisions. He sees them as either irreversible or reversible. The simple heuristic pushed him […]

Susan Ressler’s photographs document the absurd corporate life of the 1970s

Photographer Susan Ressler released a collection of black and white images capturing the corporate culture of Los Angeles in the 1970s. From the clunky computers to the banal office plant and male-dominated executives, she captures the industrial economy perfectly. Ressler writes on her website: “[easyazon_link identifier=”1942084471″ locale=”US” tag=”wells01-20″]Executive Order[/easyazon_link]” depicts corporate America in the late […]