18-29 is the sweet spot.
Americans get bored too easily, especially males.
But this tidbit is more interesting:
“On a global scale, social media is rated important (top-2 box) by the highest proportion of respondents in Turkey (64%), Brazil (63%), Indonesia (62%), China (61%) and Saudi Arabia (59%). By comparison, social is important to the smallest proportion of respondents in France (17%) and Japan (24%).”
Social media is more important in emerging countries where the governments shun civil rights.
“If you don’t act, the danger becomes stronger.” – Ai Weiwei