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Sunday Social Roundup

  1. Chris Anderson’s “Long-Tail” theory argued that the mass of niches would collectively surpass the hits and the superstars. In other words, the world of Beyonces and Katy Perry’s would be over. That never came fully true. But it has meant that previously underground music genres like electronic dance music could emerge to become mainstream, if not the most popular.

    I never saw this coming but I think it says more about the culture the sound. Most of the popular electronic music is absolutely garbage. The best stuff is in here.

  2. Snapchat is the third most popular social network amongst Millennials. It’s private, it’s social, and it’s fun, unlike your typical messaging apps.

  3. The events in Ferguson demonstrate once again that Twitter is the default social networking for breaking and following live news.. Kudos to Twitter founder Jack Dorsey for broadcasting his own Ferguson experience in a thread of Tweeted Vines.

  4. There are officially more Internet subscribers than cable subscribers. Of course, this still leaves people in the hands of cable companies providing the Internet service. Technology changes but monopolies stay the same.

  5. Social networking is more popular than games, reading, and all other forms of distractible media. But you can’t possibly be checking it all the time; instead, designate time and use it in batches. I’m trying to get better at this as well.

Bonus: Vote for Marsel van Oosten’s picture ‘Facebook Update‘ as the image of the year in the Wildlife Photographer competition.

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Kelefa Sanneh: Why Blockbusters Still Rule the Entertainment Industry

“In fact, it’s probable that the Internet will lead to larger blockbusters, more concentration of brands.”

It’s easy to get caught up in the hoopla of a mass of niches (long-tail) instead of the traditional predominance of blockbusters.

The reality is that the hits today are even bigger and even more invasive. But we have a ton of niche selections that (when taken together) are popular too.

There’s room for both big and small artists but no one’s really making money of the recorded content. The album is virtually a marketing piece, an advertisement to promote both tours and merchandise.

Marketing budgets dictate online noise. But at least now the user has the option to discover new and upcoming brands more easily. More people are becoming curators and discoverers rather than lemming consumers waiting to be fed.

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Force me to make something beautiful & I’ll make nothing at all. Allow me to make something ugly & it just might become beautiful.

Chris Anderson
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With enough data, the numbers speak for themselves.

Chris Anderson on how the explosion of data trumps science.