The remote control and mobile phone have turned us into bored content hunters. We flip channels and websites hoping to find something that excites us.
Such rapid hopping makes another person crazy. Indecision creates frustration.
There’s simply too much choice on TV and the Web. Without a plan we scan content until we stumble upon something that grabs our attention. The final destination may be sports, music, movies, or the news.
The TV and second screen can compete for attention or be complimentary. Just last night I watched US play Brazil while keeping an eye on game sentiment on Twitter. Other times I’ll use the TV simply as background noise and the mobile or desktop screen as my primary focus.
Whether it’s one screen or two, browsing the TV or the Internet from our coach is an inescapable process. There’s too much content clutter that to our advantage/disadvantage can be viewed quickly.
Sometimes turning everything off to be happy is the only choice.
- Leave the world with something it can remember.
- Measure how you achieve that goal.
God is not an accountant.
These are the most interesting articles I read through this week.
Sketching or mocking up experiential prototypes and then testing them with consumers or potential partners, while also explicitly jotting down your operating and business assumptions and using them to discuss the business with industry experts, allows you both to pick a promising route to invest in the development sprint and to pivot with confidence.
MG Siegler called Facebook’s Camera app “great.”
The app is well designed from the outset. But upon digging deeper there a few things that should be called out.
1. The icon design is a carbon copy of Camera+.
This goes back to my argument that Facebook is not creative. It has a history of copying others and taking advantage of its masses
2. The app has just as much utility as Facebook’s Messenger App.
This means some people will use it religiously and a majority will stick to the Facebook app to get their photo digest.
I won’t be using the Facebook Camera app other than batch uploading Instagram images.
3. There’s a reason Facebook bought Instagram, not only for design and the community but also to serve us targeted us based on the images we love to capture. You’ll notice that you can’t upload any images through the FB Camera app without turning on location services first.
Robert Scoble offers deeper insight on image data mining.
Facebook is so massive and rich it can afford to put new products out there. The camera and messanger apps are just the start of Facebook’s effort to slice up and mobilize its best features. Some say the Facebook calendar will be next.