“Design helps a company think about where it is and where it wants to be.” — Nike President & CEO Mark Parker Advertisements


Screen Hopping, The Endless Itch For Attention

The remote control and mobile phone have turned us into bored content hunters. We flip channels and websites hoping to find something that excites us. Such rapid hopping makes another person crazy. Indecision creates frustration. There’s simply too much choice on TV and the Web. Without a plan we scan content until we stumble upon […]

Is the Facebook Phone Really Worth The Time and Effort?

The Facebook phone make sense. Facebook is a social ecosystem layered in with an app store, games, calendar, and a built in camera. It could push out an operating system today. But it’s hardware that’s Facebook’s biggest challenge. Just take a look at Amazon’s attempt to create a tablet. The Kindle Fire is no match […]

First Instagram, Then Twitter: Breaking News On Instagram

.@dantoffey Joking aside I expect more Breaking News on @Instagram.The app is that fast.Twitter for the syndication. — Wells Baum (@bombtune) May 25, 2012 Instagram is for art. Instagram is for daily status updates. Instagram is also a news breaker. Instagram is real-time just like Twitter. In fact, Instagram precedes Twitter (No wonder Jack Dorsey wanted […]

How to Sketch Up Prototypes

Source: blogs.hbr.org via Wells on Pinterest   Sketching or mocking up experiential prototypes and then testing them with consumers or potential partners, while also explicitly jotting down your operating and business assumptions and using them to discuss the business with industry experts, allows you both to pick a promising route to invest in the development […]

A Pragmatic Review of Facebook’s Camera App

MG Siegler called Facebook’s Camera app “great.” The app is well designed from the outset. But upon digging deeper there a few things that should be called out. 1.  The icon design is a carbon copy of Camera+. Source: Uploaded by user via Wells on Pinterest   This goes back to my argument that Facebook […]

Selective Hearing

Our hearing sucks in loud places. What could be an awesome conversation goes sour. So we just give a desultory nod. Seth Godin writes about the signal to noise ratio, using the nightclub as a metaphor for the constant loudness on Twitter and Facebook. Twitter and email and Facebook all have a bad ratio, and […]

Email Will Be Transformed

A social network for the office. That’s where it’s headed and I’m happy to hear an ex-Facebooker is working on it. Office workers want easy to follow task lists for individual and groups, posts or DMs over email, and simple collaborative brainstorming and idea connecting sheets. A built in Pinterest masonry style page to share […]

“Twitter amplifies the excitement of live sporting events…”

Source: twitter.com via Wells on Pinterest   That’s a shot of Thierry Henry scoring earlier this year on his brief return back to Arsenal. Twitter is an incredible sports outlet. It’s been my main source of sports scores the whole Premiership season.  I can follow the games in real-time and view instant highlights (thx Arsenalist) in […]

Facebook, Just Like American Soccer

Curiosity and experimentation create innovation. Innovation gets rewarded, at its peak today with the Facebook IPO. But Facebook’s innovation all seems kind of robotic. Nothing truly innovative has really come out of Facebook the last couple years. All its innovation is copied (e.g. check-ins) and brought to its masses or simply bought. Questioning the modus […]

Pinterest: International By Nature

One of Pinterest’s key advantages is that it doesn’t need to “internationalize” with various languages. The pictures can spread naturally. — Semil (@semil) May 17, 2012 //platform.twitter.com/widgets.js Images are languageless. With its masonry layout Pinterest turns images into stories. The layout of the board is just as important as the images in it. Pinterest will […]