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Design helps a company think about where it is and where it wants to be.

Nike President & CEO Mark Parker
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Screen Hopping, The Endless Itch For Attention

The remote control and mobile phone have turned us into bored content hunters. We flip channels and websites hoping to find something that excites us.

Such rapid hopping makes another person crazy. Indecision creates frustration.

There’s simply too much choice on TV and the Web. Without a plan we scan content until we stumble upon something that grabs our attention. The final destination may be sports, music, movies, or the news.

The TV and second screen can compete for attention or be complimentary. Just last night I watched US play Brazil while keeping an eye on game sentiment on Twitter. Other times I’ll use the TV simply as background noise and the mobile or desktop screen as my primary focus.

Whether it’s one screen or two, browsing the TV or the Internet from our coach is an inescapable process. There’s too much content clutter that to our advantage/disadvantage can be viewed quickly.

Sometimes turning everything off to be happy is the only choice.

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Create a Life with Purpose

  1. Leave the world with something it can remember.
  2. Measure how you achieve that goal.

God is not an accountant.

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Weekend Reader

These are the most interesting articles I read through this week.

http://readlists.com/611e9b1c/embed

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How to Sketch Up Prototypes

Source: blogs.hbr.org via Wells on Pinterest

 

Sketching or mocking up experiential prototypes and then testing them with consumers or potential partners, while also explicitly jotting down your operating and business assumptions and using them to discuss the business with industry experts, allows you both to pick a promising route to invest in the development sprint and to pivot with confidence.

Harvard.

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A Pragmatic Review of Facebook’s Camera App

MG Siegler called Facebook’s Camera app “great.”

The app is well designed from the outset. But upon digging deeper there a few things that should be called out.

1.  The icon design is a carbon copy of Camera+.

Source: Uploaded by user via Wells on Pinterest

 

This goes back to my argument that Facebook is not creative. It has a history of copying others and taking advantage of its masses

2.  The app has just as much utility as Facebook’s Messenger App.

This means some people will use it religiously and a majority will stick to the Facebook app to get their photo digest.

I won’t be using the Facebook Camera app other than batch uploading Instagram images.

3.  There’s a reason Facebook bought Instagram, not only for design and the community but also to serve us targeted us based on the images we love to capture. You’ll notice that you can’t upload any images through the FB Camera app without turning on location services first.

Robert Scoble offers deeper insight on image data mining.

Facebook is so massive and rich it can afford to put new products out there.  The camera and messanger apps are just the start of Facebook’s effort to slice up and mobilize its best features.  Some say the Facebook calendar will be next.

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Selective Hearing

Our hearing sucks in loud places. What could be an awesome conversation goes sour. So we just give a desultory nod.

Seth Godin writes about the signal to noise ratio, using the nightclub as a metaphor for the constant loudness on Twitter and Facebook.

Twitter and email and Facebook all have a bad ratio, and it’s getting worse. – Seth Godin

Some people don’t go on Facebook simply because there’s too much going on. It’s our friends but it still feels a bit spammy. Twitter is becoming that way too. And email is just the worst.

Godin suggests that we relentlessly edit our feeds, filtering the noisy friends and followers and focusing on the ones that are truly important to us. Everyone and everything can’t possibly matter.

I’ve personally cut my Facebook friends in half.  I should probably cut some Twitter too, especially as my interests change. My email could use some restructuring. I tend to rapidly delete email rather than spending some time setting up automation. I also get hundreds of RSS feeds daily that could use some trimming.

The central problem to editing is the fear that we’ll miss something. But multiple sources all say the same stuff. Everyone just uses a different headline.

We should all try to be better at curating our streams and deleting the unimportant.

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Email Will Be Transformed

A social network for the office. That’s where it’s headed and I’m happy to hear an ex-Facebooker is working on it.

Office workers want easy to follow task lists for individual and groups, posts or DMs over email, and simple collaborative brainstorming and idea connecting sheets. A built in Pinterest masonry style page to share inspiring images would be beneficial too.

Email will be transformed. It’s a frustratingly beneficial tool, making communication easier and more burdensome at the same time. Google kind of solved it with Priority Inbox and automatic rules. Iffft is also a wonderful automation tool.

The new email ties old email, social, and instant messaging without leaning on one more than the other. In other words, the new email is a blend of Facebook, Microsoft Outlook, and Skype.  The calendar is also ripe for disruption.


It’s not always that glamourous.

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“Twitter amplifies the excitement of live sporting events…”

Source: twitter.com via Wells on Pinterest

 

That’s a shot of Thierry Henry scoring earlier this year on his brief return back to Arsenal.

Twitter is an incredible sports outlet.

It’s been my main source of sports scores the whole Premiership season.  I can follow the games in real-time and view instant highlights (thx Arsenalist) in my feed.

Twitter sports is a huge microphone for teams and fans alike, an incredible marketing tool for spreading awareness and creating excitement before, during, and after games.

I’m happy to see Twitter build relationships with leagues and teams to take advantage of this opportunity.  A NASCAR-Twitter deal was just announced yesterday.

Dick Costolo on the deal:

Twitter amplifies the excitement of live sporting events and gives NASCAR fans insider access to the drivers and teams they love…

With that said, I’ll be reading the Twitter stream closely today for the Champions League final.  The combination of player commentary mixed in with the voices of those I follow always make for an interesting conversation.

Sometimes the Twitter stream is just way more interesting than the conversations heard in the pub.

Enjoy the game.

 

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Thirst

Cut through the twutter.