Subtle

Making things subtle is more difficult than making things simple. Simplicity is the reduction of complexity. Subtle goes further, consolidating and predicting future design while still making something intuitive. Subtle is more complicated because it’s formless. It rises above simplicity and the obscure. It’s hard to pinpoint but just as easy to see and use […]

Cleaning Complexity

Simplicity is the reduction of complexity, at least on the outside. Apple products appear to be minimalist but the guts of an iPad or iPhone are full of strategically placed microchips and other delicate engineering. Simplicity requires strict reduction too. Deleting the unnecessary or less important is like a game of chess; each move is […]