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A plethora of unconsumed content

via giphy

Movies, books, magazines, music, and podcasts. There’s too much content and too little time.

We can try to keep up and multitask or listen to podcasts 2x their speed. But it’s a zero-sum game. The internet never ends. There will always be another Netflix show to catch up on.

Yet we mustn’t fret. We only have so many hours in the day.

An overdose of content. An underdose of time.

Attention competes with sleep.

We spend 18 hours of our day staring at the rectangular glow. How much of that time is consciously doing versus seeking distractive entertainment?

As tech journalist Jonathan Margolis points out, we’re consuming ever more media but not necessarily getting more intelligent. Yet, the sales of physical books are up! Go figure.

https://twitter.com/DanielleMorrill/status/1160032967634219008
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Can I share this?

Here’s a frightening thought: once you send someone a digital item (text, snapchat, etc) it’s theirs to keep forever.

Sure, they don’t technically own it but there’s nothing you can do in preventing them from sharing your content further, even after they’ve manipulated it.

The age of flying files and texts is also one of incredible trust. In principle, we shouldn’t share each other’s content or forward emails without the original provider’s consent. Anything we share publicly via Twitter, Facebook, and Instagram however is fair game to be reshared or talked about.

Content is king. We use it to communicate on the web. Images and emojis or images with emojis embedded are becoming the new status updates. But within the excess of sharing comes context. Where and why a person shares something is squally as important as who they share it with.

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Google Plus You Equals $$$$

You’re just logged into some bullshit while browsing the Internet. This next part, however: “… and gives Google that common understanding of who you are.” Now we’re chewing on something a bit meatier—as in, an admission from Google Inc. that Plus mostly exists to gives the company a better “understanding” of you.

The G+ network is merely an excuse to gather more data about you. No utility whatsoever. We. Are. Ads.

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Content economics, part 5: news

Social media made blogging easier:

Twitter and Facebook — and Pinterest, for that matter, and the rest of the social media universe — did two important things. Firstly they made publishing incredibly easy; and secondly they rewarded publishing by giving contributors immediate likes and replies and favs and other evidence that people really cared about what you were publishing. It was the endorphin rush familiar to old-school bloggers, democratized and accelerated.“

People share the news on social networks and therefore serve as aggregators. No wonder no one knows what RSS is.

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Audio never goes viral. If you posted the most incredible story — literally, the most incredible story that has ever been told since people have had the ability to tell stories, it will never, ever get as many hits as a video of a cat with a moustache.

Nate DiMeo on what goes viral
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Time to get out of the message business

Memory actually works through the creation of connections.  A brand is simply a set of connections and associations in the brain. We form and access memories of brands by creating and activating these networks of associations.

So people don’t consume and file away abstract ideas and propositions. They consume (as Robert Heath has shown, they often with fairly low levels of attention) all the visual, verbal, audible, tangible characteristics of our content – and these create new connections and in the brain.

Marketing is just a series of connections, i.e. memory creation.  Its success depends on the brand’s creativity, or content.  

Creativity isn’t some kind of distraction tactic, bait or bribe. It isn’t a wrapper or envelope for a message.

It IS the content.