FIFA Should Copy the NFL

FIFA just announced today that it’ll create a YouTube channel dedicated to 2010 South Africa highlights and user generated content to help it prepare for the 2014 Cup in Brazil.

Besides the obvious criticism that Seth Blatter is slow to make the world’s biggest game truly social, he should also take marketing cues from the NFL.

The NFL has the best marketing of any sport. It has it’s own TV network and posts awesome post game video recaps with player/coach sound bytes. These clips put the fan on the field and enhance player personality and profiles.

FIFA should copy everything the NFL does with its on the field recordings. I want to hear what Lionel Messi says after scoring a hat trick and the grief Rio Ferdinand goes through when taking the schooling.

FIFA also need to do a better job in using Twitter, highlighting player handles to promote the beautiful game. Twitter drives attention anywhere you wish, especially the TV.

I’ve been to the last two world cups and social media has been absent. If YouTube is just the start, FIFA has a long way to go.


The Introvert

On the misunderstood Introvert:

My own formula is roughly two hours alone for every hour of socializing. This isn’t antisocial. It isn’t a sign of depression. It does not call for medication. For introverts, to be alone with our thoughts is as restorative as sleeping, as nourishing as eating. Our motto: “I’m okay, you’re okay—in small doses.”

Don’t underestimate the quiet thinker for he/she is often bolder.

Two introverts, Ronald Reagan and Rosa Parks, spoke softly and carried a big stick. Big enough to change the world.


Creativity With A Lowercase “c”



Creativity can be learned and unlearned for that matter:

…most children display highly creative thinking before going to school but gradually lose this creativity as they progress through schooling. You can imagine pretty much the same kind of process going on as initially young, enthusiastic recruits proceed up the corporate ladder.

Rote practice and standardization suck our creativity. Agreed that some skills are essential like math, spelling, and proper grammar but after that, it’s time to think and be different.

The good news is that while many people lose creativity they can easily get it back. Not everyone is Steve Jobs but everyone can be the prick that gets the head honchos like Jobs to explore other stuff.

Some people are born creative, others just feel inspired or force it out. However, you do it just remember to share it with others. Crazy ideas run the world.


SXWS: Sexy Football Data With Manchester City’s Richard Ayers

I woke up early this morning to attend a football (soccer) panel presented by Richard Ayers. Richard is the chief digital innovator at Manchester City.

The most surprising part about Richard is that he’s not even a football fan. He’s a data artist and marketer that transforms numbers into captivating customer displays.

Now that Man City is winning trophies, the world’s most emerging club has three primary challenges:

1. Growing the fan base overseas
2. Bringing the game to life for those not attending the games nor necessarily watching the games on TV
3. Keeping the the die hard fans happy

And therefore three primary opportunities, driven by social:

1. Acquiring new fans through social channels
2. Providing interactive games and multimedia made from mounds of player and game data
3. Locating the biggest fans and ensuring they see relevant top level content targeted for them

Richard’s overarching goal is to build a truly engaging online experience that grows the fan base worldwide without offending the hardcore fans.

Success is of course predetermined based on the team’s trophies which boosts profits and allows digital heads like Richard more funds to try new initiatives to expand MFC community online.

I spoke with Richard afterwards about how he plans on using the new Facebook Timeline to tell about MFC’s rich history. As a US EPL fan, I suggested he add a timeline post for former American MFC midfielder Claudio Reyna. If he’s trying to grow the base, he’s got to make it relevant for Americans. Nationality is a key determinant in selecting a team as a new fan.

Football is the world’s most popular sport. For many people, the local club is life. Football marketing has the advantage and challenge in clinging on to tradition and pragmatically growing its business in the online world.


Indonesia’s Mobile Boom & No Square?

On Indonesia’s social boom:

Indonesia is not really search-savvy, not really accustomed to using Google to search for things…it’s very important that they can…make it a conversation.

Indonesia never even saw Web 1.0. All it knows is two-way conversation through social networks using mobile phones.

Indonesia is already in a post PC era and using social as a currency for conversation and commerce exchange.

So it makes me wonder why Square is pushing so hard in the US when Indonesia is begging for a micropayment revolution.

Here are some intriguing numbers on hyper connected Indonesia. Keep in mind that only 25% of its population is online.

  • 3rd largest Facebook market (43m)
  • 5th largest Twitter market
  • 90% of Indonesians own mobile phones

Indonesia may not be a BRIC country but it’s clearly a digital leader and bellwether of what mobile and social can do to expedite communication and trade.


Luke Wroblewski’s “One Thumb. One Eyeball.” Presentation at Victoria’s Secret NY HQ

Luke Wroblewski (@LukeW) stopped by the office today for a few hours to present his thoughts on mobile design.

I caught the first half of the presentation and jotted down these eye openers.

More iPhones sold per day than babies born in the world.

That’s 378k iPhones vs 371k babies.

Mobile has eaten all forms of mass media before it.

Those mass mediums include print, recordings, cinema, radio, television, and the Internet.

Luke’s philosophy is that mobile design is done right when it shoves “content into people’s faces.” The cleanest apps and mobile websites are often the most effective because they focus on quick information and utility over heavy design. It works so well that many desktop websites have adopted the mobile designs. Less is more.

My favorite learning of the day was about Instagram’s “adaptive pre loading.” Instagram starts loading your photos on its server before you even select your filter. Speed is the essence of its design. Instagram released its 2.2 update to make it even faster.

With China officially passing 1 Billion mobile subscribers today, PayPal reporting $4B in mobile payments, and the ease at which I blog this post on my iPhone more than suggests that mobile IS the priority.

I asked him about Siri’s impact on mobile design as well. He summed it up by saying that it’s still too early for sound as a means of mobile functionality but it showed signs of early adoption in apps like Yelp. My guy tells me that it’ll be used more than just search, like preordering Chinese foods or a new pair of Air Jordans.

For “Mobile Web Design,” the future is now. Small or big screen, give people more with less.