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Culture Politics & Society Psychology

Types of cognitive bias

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The race to the bottom begins when what you think you know, you know. I am once again reminded of this Seth Godin quotes from All Marketers Are Liars:

The best stories don’t teach people anything new. Instead, the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the first place.

The stuff we want to hear sticks.

Confirmation bias and stereotyping are just the appetizers. Beware a blind spot, or better yet, the ostrich effect.

Biases are shortcuts. The truth never expires.

ORIGIN: The notion of cognitive biases was first introducted by psychologists Amos Tversky and Daniel Kahneman in the early 1970s. Their research paper, ‘Judgment Under Uncertainty: Heuristics and Biases‘ in the Science journal has provided the basis of almost all current theories of decision-making and heuristics. Professor Kahneman was awarded a Nobel Prize in 2002 after further developing the ideas and applying them to economics.

Categories
Culture Poetry Psychology

The paradox of jumping through hoops

the paradox of jumping through hoops

We chase the ephemeral pixels when boring is the most interesting.

We jump through hoops to please others when it is disobedience that leads to innovation. ‘Think different’ is a clarion call for doing better, assuming there‘s maintenance.

We obsess with material goods when the fulfillment of life hinges on love and experience.

The paradoxes of human psyche go back to mimetic desire — we want what other people want. Emulation is vague, snagging attention but grasping for comprehension.

Around the racetrack, we go.

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Arts Creativity Culture Writing

Maria Popova: I loathe the term “content”

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Brain Pickings blogger Maria Popova sat down with WordPress in the Own Your Content series to discuss evergreen ideas and rethinking the meaning of content.

Popova writes about timeless topics. “I am drawn to ideas that remain resonant across time and space, across cultures and civilizations.” If you read her blog, you know that she excels in digging up little-known gems from primary sources and combining them in an interesting way.

Her talent reminds me of what professor Kenneth Goldsmith of the University of Pennsylvania said about education in the internet era: “an educated person in the future will be a curious person who collects better artifacts. The ability to call up and use facts is the new education. How to tap them, how to use them.”

Maria excels in making old content relevant again. Following her blog is a direct line to her insatiable curiosity.

In this sense, then, it naturally inclines toward what you call “evergreen” — which I take to mean enduring ideas that hold up across the years, decades, and centuries, and continue to solace and give meaning undiminished by time.

Yet, she also dislikes the word content as it compels merchants to race the bottom in the form of attention-seeking missiles:

I loathe the term “content” as applied to cultural material — it was foisted upon us by a commercially driven media industry that treats human beings as mindless eyeballs counted in statistics like views and likes, as currency to be traded against advertising revenue. Somehow people have been sold on the idea that the relationship between ads and “content” is a symbiotic one, but it is a parasitic one.

While tech may be the cigarette of the century,  the internet does provide space for writers like Maria Popova to demonstrate combinatorial creativity in the name of the hyperlink. If used properly, the internet can be a learning machine rather than a propaganda tool.

Categories
Poetry Politics & Society

In our time

Lost and rediscovered. Cycles of peace trigger concurrent spirals of tyranny. People gravitate to the donut hole, blind to the big picture.

History is a gif loop

It doesn’t matter what the books reveal about our worst tendencies. People want to experience chaos on their own. In short, men fall casualty to “thinking with their dicks.”

But therein lies the message of faceless ignorance. Through massive error, society wakes up from the maw of boredom. They want to feel more alive!

Yet, evil always unwinds to the awe of freedom. “Not even a congenital optimist can see a pony in this Christmas stocking,” writes Steven Pinker in his review of Trumpism in his new book Enlightenment Now: The Case for Reason, Science, Humanism, and Progress.

The truth never expires. Kindness scales. We escaped the ominous clouds, only yesterday.

Categories
Culture Politics & Society

The Wild West of data manipulation

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gif by Ryan Seslow

Tech entrepreneurs are coming to realize their moral responsibility.

Outside parties were abusing stolen Facebook data to develop psychological profiles of voters. The data-mining company Cambridge Analytica was central to the information warfare. They allegedly worked with Russians to stoke fears in the UK and America on immigration and other polarizing issues. So people got fake news and conspiracy theories in their feeds which led to Brexit and Trump.

28-year-old whistleblower Christopher Wylie who admittedly ‘made Steve Bannon’s psychological warfare tool’ at Cambridge Analytica is leading the charge against the product he helped build.

If data is the new oil, social platforms are the biggest propaganda machines.

Facebook is like an adult video game. People are obsessed with the sensational. And reality pays the price of fabricated events.

‘Move fast and break things’ may be a popular hacker’s motto but it’s shown to breed more carelessness than good. Thankfully, Facebook, Instagram, Twitter, and YouTube are facing up to the truth that while their tools bring us closer together but they also tear the world apart.

The damage has been done. The question now is how will they fix it? Some argue that the crackdown on Cambridge Analytic is just the start. Others like Om Malik are less optimistic. Pumping users and engagement are in Facebook’s DNA regardless of the consequences. Om writes:

Facebook is about making money by keeping us addicted to Facebook. It always has been — and that’s why all of our angst and headlines are not going to change a damn thing.

More to chew on here…