“Does the sun ask itself, ‘Am I good? Am I worthwhile? Is there enough of me?’ No, it burns and it shines. Does the sun ask itself, ‘What does the moon think of me? How does Mars feel about me today?’ No it burns, it shines. Does the sun ask itself, ‘Am I as big as other suns in other galaxies?’ No, it burns, it shines.”
The best marketers bake their advertising into their work.
Whether you’re an athlete, an author, or a baker, the product speaks for itself. Your trade either breeds trust and gets shared by others or falls at the wayside.
Steve Jobs, Michael Jordan, and Albert Einstein put their money where their mouth was.
But there are of course ways to exaggerate one’s abilities.
David Beckham was a good football player, not great. Karl Lagerfeld was a good designer, but no one amazing. The difference is how these two talked about themselves during their careers and strategically elevated their game by raising their awareness platform.