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Creativity Productivity & Work Science

Eureka moments are a myth 💡

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gif via Tumblr

In 1726, an Apple dropped from a tree and hit the elder physicist Isaac Newton on the head.  It was then he discovered insight into gravity. Or so the story goes. 

In reality, he had already done a lot of his thinking while staring at the surrounding apple trees. Newton’s friend and biographer William Stukeley wrote: “Occasion’d by the fall of an apple, as he sat in contemplative mood.” 

We polish stories, embellish them, so they’re more memorable and thus more shareable. To quote librarian Keith Moore, the Newton story is “an 18th-century sound bite.”

There is no such thing as a Eureka moment. Light-bulb moments arise because we’ve already spent a long time thinking about them and letting the subconscious do its work.

It’s no surprise that big ideas seem to happen in dull moments when we’re in the shower or doing the dishes. Ideas also come to us during rest. A resting mind still hungers for stimulation because creativity is always awake.

This is also why planning unscheduled time is so vital to the work process. We have to get out of our own heads so we can think with more clarity.

Eureka moments are a myth. They occur when we’re thinking without thinking. The right ‘creative’ brain is always on. It splits duties with the left brain to interpret various phenomena.

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Business Culture Photography Social Media

Taste at first sight 👁👀👁

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“The first taste is always with your eyes.”

Everything is contrived, from the glowing burger buns, fresh lettuce and tomatoes, to the juicy fresh meat. Video takes food advertising even further, making it come alive from its static state.

Table top advertising or food marketing is no different than any other product marketing: the illusion never matches with the reality of creating it. In reality, the food has been dressed up and augmented to look fresh and mouth watering like those lobsters in Red Lobster commercials.

Fashion advertising is similar. The model is always more enticing wearing makeup and sporting a six pack. When models make commercials, they never smile. Bad assery sells.

Not surprisingly, food porn and selfies are huge on Instagram too, the people’s marketing platform. A little bit of shoot preparation and filters make both food and faces look better than they actually are.

Today, anyone can use technology to create a Hollywood look. Everyone’s deceiving and buying lies at the same time. We all desire better versions of ourselves, including what appears on our plates.

Learn more

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Books Productivity & Work Tech

What do we read next?

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We suffer from the infinity of choice, to what type of books we’re interested in, all the way down to the format we want to read them in.

Amazon’s recommended book algorithms allay the frustration of making decisions by taking into account your past reads and what others have read to suggest what to consume next.

Algorithms (or recipes) therefore resolve two things: Indecision fatigue caused by the avalanche of choice and the wisdom of crowds.

Spotify Discover Weekly works the same way — after it gets to understand your habits and preferences it recommends prebuilt playlists to appease your taste.

Algorithms free up our brain space to do rather than toggle between the options. They are the antidote to the chaotic linear 21st-century feed.

The more time we spend consuming rather than selecting what’s next is time well spent. By outsourcing our digging, we create more time to learn.

Even the proactive tastemaker must yield to the occasional “if and then” statement to build on top of the symphony of algorithms. A remix is not always artistically lesser than its origins.

In an increasingly algorithmic world, there can still be an element of human touch to prove we’re not headed toward complete thoughtlessness after all.

Categories
Psychology Tech

Ludic loop

In his blog post on breaking phone addiction, Erik Barker uses a quote from NYU marketing and psychology professor Adam Antler to explain why we keep checking our phones again and again. The process is called a “ludic loop.” #gif #socialmediaaddiction
via Reddit

In his blog post on breaking phone addiction, Erik Barker uses a quote from NYU marketing and psychology professor Adam Antler to explain why we keep checking our phones again and again. The process is called a “ludic loop.”

The “ludic loop” is this idea that when you’re engaged in an addictive experience, like playing slot machines, you get into this lulled state of tranquility where you just keep doing the thing over and over again. It just becomes the comfortable state for you. You don’t stop until you’re shaken out of that state by something.

So how we do we keep ourselves from going down the Facebook and Instagram rabbit hole? We employ a “stopping rule.”

It’s a rule that says at this point it’s time for me to stop. It breaks the reverie and makes you think of something else; it gets you outside of the space you’ve been in. The best thing to do is to use a declarative statement like, “I don’t watch more than two episodes of a show in a row, that’s just not who I am.”

As Barker points, you can also remove the dopamine hitting apps from your phone and replace them with something useful like the Kindle app to encourage more reading. And in the worst case scenario, you can throw your phone into the ocean, or just leave it in an inconvenient place to prevent the urge to take another futile gamble.

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Life & Philosophy Productivity & Work

Bounce back

Why does every new passion start off with a rush of positive energy and excitement and then die?

Alacrity lives for the short-term. What’s new becomes old. Boredom strikes, a new and superior product emerges that we have to have. We also give up on our passions. The work involved outweighs the sticktuitiveness to achieve it.

Passion is a tricky subject. We can cultivate it through gratitude, but it’ll never reverberate with the enthusiasm it once did. Maybe, it is time to try something new.

gif via Anna Salmi

Categories
Creativity Life & Philosophy

Be brave, clench fists

The quietest people have the loudest minds. That’s why introverts are more active than extroverts on social media. It’s easier to speak through screens than it is face-to-face.

But showing up offline is the only way to get anywhere. No one’s going to marry or hire you because you speak well on screen but not in person.

Fortunately, the Internet is the perfect training ground for building creative confidence.

It’s a place where you can show your work and strengthen the presentation muscle for your real life.

In some cultures, it may be ok to hide behind a screen and still get where you want to go. But for the most part success still takes being present.

So get out. Show up. Strive to be an interesting person online and off otherwise, you might not get the recognition you deserve.