What regular people out there in the world do – right now, they spend a huge amount of time in front of their televisions consuming – sort of, what do you call it – ‘premium content’ – stuff produced by publishers, networks, studios. If we’re not already there today, certainly five years from now, I expect the vast majority of the content that we enjoy not to be produced by a handful of creators who are selected and supported by those big studios.

David Karp | As TV Falls Apart, Tumblr And Twitter Aim To Pick Up The Pieces  (via courtenaybird)

Count me in as a CRE-ATOR, anti-consumption type.  

What is Tumblr?

Even Tumblr’s founder Tumblr David Karp fumbled his answer during his Q&A at SXSW.

I’m sure the more you know about Tumblr the more complex it really is. Tumblr combines the best elements of Twitter, Facebook, Instagram, and Pinterest. In fact, the user’s homescreen focuses on the primary pillars of content creation: images, video, links, and text.

In simple terms. Tumblr is a blogging platform built on top of a vibrant social community, made up of mostly creatives. Unlike Twitter and Facebook where content gets lost in the feed, content on Tumblr just seems to get recycled, “reblogged” and keeps on living on.

Tumblr is uniquely positioned to take over the waning excitement in Facebook, especially as Internet users are getting used to sharing content publicly. People now want to own their voice. They also want to curate the content they find on the web and share it like it’s their own.

Myspace actually provided the first public expression engine.  But it preceded the mass training of public expression that most people got from Twitter.

Tumblr just feels different and incredibly indispensable. Tumblr built to evolve and take advantage of the latest technologies and social networking trends.

Yes, I’m voting long on Tumblr.  And wishing I had some investor money to show for it.