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Shoulda coulda woulda

MTV could’ve been Youtube.

Moleskine could’ve been Evernote or Paper FiftyThree.

iMessages could’ve have been Snapchat if Apple had just built a social network around it.

But it turns out that taking an existing business model online is easier said than done. Only a few people like Ev Williams have mastered the art of digitizing human needs.

When you’re so focused on incrementalism in the present, you become blind to innovation for the future.

Opportunities are there awaiting initiative. The longer you wait the less likely you’re to do it. That goes for companies and for individuals. Replace the arrogance of coulda with done.