Musicians don’t necessarily need record companies to distribute their work anymore—anyone can put an mp3 up on SoundCloud or video on YouTube and reach millions. Similarly, Schlenker says, Instagram gives artists the ability to control the way their story is told, and find people who want to hear it.
It’s a DIY world. Bedroom artists should be licking their chops.
“Vincent van Gogh sold only one painting in his lifetime, maybe he would have wanted to sell through Instagram if he could.”