Books Business Culture Life & Philosophy Quotes

“Stare at the world, not at your model.”

Photo by José Martín

Continually learning, constantly changing. The human mind is as fickle as the seasons. It is not mathematical models that predict the future but the law of nature.

Writes Richard Bookstaber in his book The End of Theory“The world could be changing right now in ways that will blindside you down the road.”

Nothing is linear and predictable; rather, everything emerges from its highest, heuristic probability — the upshot of the freedom of trial and error.

“Humans are not ergodic, however. We move through the world along a single path, and we get only that one path. Where we are on that path, our experiences, our interactions, the view we have of the world at that moment all determine the context for our actions. That path is not repeatable; we are not taking draws from a distribution.”

Richard Bookstaber, The End of Theory

Even the rare anomaly becomes the impetus for our actions. People try stuff on a whim to check their pulse.

It is futile to aggregate behavior so we can algorithmicize systems. The world is unpredictable, especially the economic one.

“Chaos is the law of nature; order is the dream of man.”

Henry Adams

Read The Practitioner’s Challenge

Business Creativity Productivity & Work Tech Uncategorized

Competence without imagination 🤖

Photo by Wells Baum

The machine is a perfection of man, one that aggregates all simulations and chooses the best possibility at the right time. AI also gets smarter with each mistake it makes in a type of machine learning called reinforcement learning.

Humans can’t learn and execute actions as fast as their robot counterparts can. Our neuronal chips are already at brain capacity, no matter how many amphetamines we take to speed them up.

So what do we do when we’re rendered jobless?

For starters, we’ll have a bunch of time on our hands to do other stuff, constructing innovative things that robots can’t predict. After all, we’re the ones biologically wired to random thoughts, chaotic imaginations, and combinatorial creativity.

Creativity Culture Life & Philosophy Productivity & Work

Richer by design

What if we had everything we already need? We can give value to things that already exists and instantly feel richer.

Say you don’t own a car so you have to take the train or bus to work. Outsourcing the driving frees up your time to do something else like plan your week, catch up on the news, or get some more sleep. Time is extra money earned.

Owning a car can be a burden. And while it makes grocery shopping and running errands on the weekends, we can appreciate the benefits of an automobile’s absence during the week. 

Just as constriction begets creativity, we can find value in our limitations to find our own happiness. It’s all the complaining that drags us down.

Business Psychology

A little less data, a little more action


It’s easy to lose yourself in the details and get caught in the maelstrom of facts. But if you turn your focus on the customer experience, you can start to see the forest through the trees.

McDonald’s can keep improving the taste of its smoothies to negligible sales results. It turns out that it’s not the taste that drives consumption but rather the purpose.

According to a study led by Harvard business school professor Clayton Christenson, the majority of smoothies sell in the morning. Commuters revealed that they wanted to hold onto something filling in their hand for the ride to work.

Data tells only half the story. The other half explains the actual choices people make. Practical observation goes beyond a spreadsheet and into the streets.


“Share the wealth with your fans..b/c the league without the fans would be nothing.”

The Economics Of Premier League Soccer


IBM predicts that Local retail shopping will beat online shopping in the next 5 years

Stores will able to catch up with the web as soon as they offer more in-store product and content personalization.  The mobile phone should just be the remote to create that unique, personalized experience. 


Copywriting is king

Copywriters are the new salespeople for the digital age.  They convince people to buy stuff through text rather than old fashion smooth talk. 

The central copywriting challenge today is about informing the customer and promoting customer interaction without being too sales driven nor misleading.   

Copywriting is now about brevity.  Online readers scan content.  Attention is scarce and therefore precious. It’s 140 characters of less.  

Copywriting puts the bones into words and emotion into the reader’s eyes.  Good copywriting is intentionally intentional unintentionally.  It’s like soft power.      

Copywriters are the backbone to design.  Without them, you have an awesome car that doesn’t get talked about or purchased.