Continually learning, constantly changing. The human mind is as fickle as the seasons. It is not mathematical models that predict the future but the law of nature. Writes Richard Bookstaber in his book The End of Theory. “The world could be changing right now in ways that will blindside you down the road.” Nothing is linear and predictable; […]
The machine is a perfection of man, one that aggregates all simulations and chooses the best possibility at the right time. AI also gets smarter with each mistake it makes in a type of machine learning called reinforcement learning. Humans can’t learn and execute actions as fast as their robot counterparts can. Our neuronal chips are […]
What if we had everything we already need? We can give value to things that already exists and instantly feel richer. Say you don’t own a car so you have to take the train or bus to work. Outsourcing the driving frees up your time to do something else like plan your week, catch up […]
It’s easy to lose yourself in the details and get caught in the maelstrom of facts. But if you turn your focus on the customer experience, you can start to see the forest through the trees. McDonald’s can keep improving the taste of its smoothies to negligible sales results. It turns out that it’s not the […]
“Share the wealth with your fans..b/c the league without the fans would be nothing.” The Economics Of Premier League Soccer
IBM predicts that Local retail shopping will beat online shopping in the next 5 years Stores will able to catch up with the web as soon as they offer more in-store product and content personalization. The mobile phone should just be the remote to create that unique, personalized experience.
Copywriters are the new salespeople for the digital age. They convince people to buy stuff through text rather than old fashion smooth talk. The central copywriting challenge today is about informing the customer and promoting customer interaction without being too sales driven nor misleading. Copywriting is now about brevity. Online readers scan content. Attention […]