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Study: Email Lands More Customers Than Facebook Or Twitter, But Still Fewer Than Organic Search

In order of customer acquisition importance:

  • Search
  • Email
  • Social Media

In order of customer retention, it’s probably the reverse.

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The Anxiety of the Unanswered E-Mail

Those of us waiting for replies shouldn’t be so quick to leap to negative conclusions. It’s unlikely your best friend suddenly hates you. Or you’ve alienated a co-worker. Reach out again.

Email is an unhealthy game, full of misinterpretation and unnecessary worries.

I’ve learned to just let it go or call or text if it’s urgent. Tweeting at them is off the table.

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Handwritten Notes Are a Rare Commodity. They’re Also More Important Than Ever.

The beauty of a well-crafted handwritten note is that it can show deeper investment and appreciation than a simple thank-you can.

Emails are like texts.  So are Tweets and Facebook messages.  Sure, we still spend time in thinking about what to say but instant messages cost nothing.  They’re infinite.    

Books, vinyl, handwritten notes:  the value lies within their scarcity.  

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…vast trove of social traffic is essentially invisible to most analytics programs. I call it DARK SOCIAL.

Alexis Madrigal, arguing that people actually share less publicly than you think.