eric barker
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Ludic loop
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2 min read
In his blog post on breaking phone addiction, Erik Barker uses a quote from NYU marketing and psychology professor Adam Antler to explain why we keep checking our phones again and again. The process is called a “ludic loop.” The “ludic loop” is this idea that when you’re engaged in an addictive experience, like playing slot machines, you…
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Is adult playtime over?
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1 min read
Adults can’t handle free time — unstructured activity makes them anxious. From high school on, all people are trained to do is work. So they forget how to play. Yet, children always seem to find a creative outlet. They have no problem building something out of Legos or using their imagination to draw. On the…