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The term “social media” is way overused

If you don’t know the people, or don’t care, it’s probably not social media. It’s just media. It doesn’t matter if it’s created by an individual or a corporation.

This goes back to Twitter’s resistance in describing itself as a social media platform and instead, presenting itself as a media network, which also means it’s full of a lot of noise.

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Crafting link underlines on Medium

The perfect underline should be visible, but unobstrusive — allowing people to realize what’s clickable, but without drawing too much attention to itself.

The hyperlink obviates the underline. The slight hue (such as on my site) allows the user to read uninterrupted with the option to find out more.

Click.

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Shoulda coulda woulda

MTV could’ve been Youtube.

Moleskine could’ve been Evernote or Paper FiftyThree.

iMessages could’ve have been Snapchat if Apple had just built a social network around it.

But it turns out that taking an existing business model online is easier said than done. Only a few people like Ev Williams have mastered the art of digitizing human needs.

When you’re so focused on incrementalism in the present, you become blind to innovation for the future.

Opportunities are there awaiting initiative. The longer you wait the less likely you’re to do it. That goes for companies and for individuals. Replace the arrogance of coulda with done.

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Twitter Founder Reveals Secret Formula for Getting Rich Online

“Here’s the formula if you want to build a billion-dollar internet company…Take a human desire, preferably one that has been around for a really long time…Identify that desire and use modern technology to take out steps.”

Keep it simple. Build a business around people’s extant needs and just leverage digital technology and the Internet to make faster and with fewer barriers as possible.