Creativity Social Media Tech

Giphy and the art of the Gif

By artist Phyllis Ma/Giphy

Whether you pronounce GIF with a soft or hard “G,” GIF can be described as a type of format, just like the Jpeg or MP3. With the likes of Apple’s Live feature, Instagram’s Boomerang and Google’s Motion Stills app, making GIFs is easier than ever, turning them into their own respectable, artful medium.

Giphy is the new home of the GIFs, dethroning Tumblr and taking them to the next level, even to real life. Giphy recently hosted an exhibition in New York called ‘Loop Dreams,’ showcasing the GIF works of 25 artists “brought to life through holographic posters, projections, VR, and interactive installations.”

What is a GIF?

In short, GIFs are animated photo files, stitched together to look like a looping video that changes states. Ari Spool, the community coordinator at Giphy, tells Wired “A lot of what we think of as GIF art starts out as what we might have thought of 10 years ago as video art.”

GIFs are instantly recognizable, not just because they move but because they’re typically fun and more digestible than videos. As you can see in the epic Thom Yorke and Flying Lotus one below, the future of the medium is bright.


‘It’s not death that I fear’

“It’s not death that I fear, it’s being comfortable in a cloud where nothing ever happens.”

Flying Lotus


Flyinglotus just uploaded a bunch of tracks to Soundcloud like this gem, “Flotus.”


7 Tunes to peep this weekend | Episode 9

Back it.  Here’s 7 new flavors for your ears. 

  1. MACHINEDRUM — “Gunshotta
  2. KOEN — “1075
  3. DANNY BROWN — “Side A (Old)
  5. SCNTST — ”Percee Scan
  6. ALEX SMOKE — ”Dust” (Tessela Remix)
  7. NINETOES — “Finder


FLYING LOTUS— Tea Leaf Dancers” (2007 Reset EP)

All new 2013 beats can be found on my dedicated music blog SILEM DAVIS.

(Relive the past)


7 Tunes to peep this weekend | Episode 3

Some freshly discovered tunes I plucked this week.

  1. FOUR TET — “Kool FM
  2. SHIGETO— “Detroit
  3. PAUL WHITE — “Lolita
  4. LEE BANNON — “Hyper / Eclipes
  5. ATLAS X DRDR — “Fall
  6. JEREMIAH JAE — “Oatmeal Face” (prod. by Flying Lotus)
  7. BLITZ THE AMBASSADOR — “African in New York


JERU THE DAMAJA — Come Clean”(1994 Album, The Sun Rises In The East)

All new 2013 beats can be found on my dedicated music blog SILEM DAVIS.

(Follow along on Medium)


Live Music and a Canned Patron

The Red Bull Music Academy is coming to New York:  

“The people behind the academy, they’re not just suits; they are really special people who are passionate about artists.” – Flying Lotus (Steven Ellison)