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People don’t want to look at advertising. People want to get entertained intellectually.

RIP Tony Palladino. He designed the font “Psycho.”

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The Science Behind Fonts (And How They Make You Feel)

Fonts impact the reading experience, especially on computers:

“The researchers concluded that well-designed reading environments don’t necessarily help you understand what you’re reading better, but they do make you feel good, causing you to feel inspired and more likely to take action.”

While it feels good to read line after line it feels best to read strong writing.

“Write well first. Design well second.”

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Trouble by Christopher Wool
Trouble by Christopher Wool
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“Your Song” by Antonius Bui

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Mobile phone interface design by Tom Hingston.  He also designed the cover for Massive Attack’s Mezzanine album.