Risking too much is gambling opportunity. Just because you can put it out there, whether it’s a piece of content or an investment, doesn’t mean you should. You risk losing more than you gain.
Biologically, risk produces dopamine. Dopamine is a dangerous addiction that can distort the reality of decisions. Hence, why people love Las Vegas when they’re there and hate it when they leave.
Conversely, if you don’t risk enough you’ll never get the recognition or the money you desire.
When it comes to risk, it’s much smarter to risk your art rather than money. Your art may not work but it’s generally cost-free. The hard part is getting people to notice. But recognition is also the most gratifying.
Rule of thumb: Ship often and leave your money in your wallet.