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The Old Reader: behind the scenes – What Not Dying Looks Like

In fact, any number of companies can go out of business, but nobody can stop anybody from publishing and reading RSS feeds.

Google popularized the RSS feed – it even bought Feedburner – and then unwisely turned its head to focus on Google+ which is a wasteland.

RSS is not a product but Google sure made it appear that way once with Reader. Now RSS is just proving its durability as a service, running like the main cables of the Internet.

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Readers aren’t dead because reading isn’t dead.

Andrew McLaughlin, CEO Digg/Instapaper

Initial thoughts:  I like the Digg Reader‘s minimalist and “calm” design; it’s most popular feature could be a key differentiator separating it from Feedly and Feedbin

However, right now I’m using Feedly mainly for utility (Mark as Read, multiple views).  It also connect withs the Reeder app, which is the best RSS reading client for iPhone. 

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Filters

Digital information is hyper-abundant. We all need a way to filter out the irrelevant and subscribe only the content that appeals to us.

The genius of Twitter and RSS feeds is that we choose from the people and sources we want to hear from. Information suck is a big deal; hence why millions of people are searching for a viable alternative to Google Reader

People want to remain informed. It’s what Seth Godin refers to as permission marketing, except social media is a faster version of email as a way to receive mass marketing messages.

Filtering information is just like filtering coffee. Coffee isn’t potable until you first grind the beans and then filter out the ground beans with hot water. We can only consume that which is usable.

Reading is a personal experience. I can’t imagine picking up a newspaper today just to find the two or three interesting articles; not to mention having to wash my hands after all that print.

The news that’s fit to print today is one that’s all digital and highly filterable.

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The power of the RSS reader

Marco details his best practices for using RSS:  

If a site posts many items each day and you barely read any of them, delete that feed. If you find yourself hitting “Mark all as read” more than a couple of times for any feed, delete that feed. You won’t miss anything important. If they ever post anything great, enough people will link to it from elsewhere that you’ll still see it.

Yup, and you can apply the same rules to your Twitter feed.  

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Farewell, Dear Google Reader : The New Yorker

You might feel great when you reach Inbox Zero, but, believe me, it feels even better to reach Reader Zero: to scroll and scan until you’ve seen it all.

Google reader is my virtual, real-time newspaper. Twitter just put a person behind the feed. There’s still tons of awesome information out there that Twitter doesn’t always catch.

Google Reader = Depth
Twitter = Headlines

More traffic: Google Reader > Google+

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“The CNN Effect”

CNN started 24/7 news coverage in the 1980s, what is now known as “the CNN effect.” The inundation of news made CNN difficult to follow.

Before the Internet, people were at the mercy of programming. You couldn’t pick the stories you wanted to follow.

While we can control the news we want to hear about today through Twitter and RSS feeds, the explosion of content makes it even harder to catch what we want to hear about.

Content overflow can turn a person off completely. As a result, a majority of the people just wait for the top stories to bubble up. If the news is big enough, they’ll hear about it.

The way people consume news today is rather lazy, as witnessed by the fact that no one knows or cares to know what RSS is. Despite the advancement in curation technology, still very few know how to use it most effectively.

Today’s content is overflowing much faster than 24/7 CNN. Unnecessary stories are emerging; witness all the fascination with cats.

Define specifically what you want to hear about and dig into those stories so you can make them pertinent to your world. Connect the dots between your resources and your work. The rest of the news will take care of itself.