(Note that Branch has partnered with Obvious, the makers of Medium which is headed by Evan Williams, former CEO of Twitter.)
Twitter originated and still owns the micro-blogging medium. There really hasn’t been any legitimate challengers to date.
Taking on Twitter is a monumental challenge, tantamount to taking on Facebook. It even has a leg up on Facebook. It’s already earning more money per month from mobile advertising versus desktop. Twitter is also make strides to become a media company.
Twitter is the Internet’s chatterbox and it appears untouchable, not to mention that Jack Dorsey (Twitter’s architect) is back serving as Chairman. Yeah, the same guy who runs Square [insert genius here].
But Twitter’s huge advantage is having introduced and shown people how to best utilize the mobile Internet. It trained users to think and converse publicly rather than privately which set it up for the masses.
Despite the criticism it takes over the leniency on China’s firewall, the fiasco over the closing of the Guy Adams’s account in the Olympics, and the occasional fail whale, Twitter is here to stay. As I wrote in March, “Twitter is Indispensable.”
Can’t live with it, can’t live without it.