I believe that the best creativity comes from a much deeper place than the desire to win. It comes from a desire to contribute to the lives of others, either by introducing something new that improves the quality of their lives or by showing people that something thought to be impossible is in fact possible. When you change people’s perceptions about what can be accomplished or achieved, you contribute to their humanity in the richest possible way. You give them hope for the future — a sense that life is not the demoralizing, unchanging drudgery day after day that the world so often teaches us that it is.
Competition, greed, and power shouldn’t be the impetus of creativity. Creativity is about doing the remarkable and inspiring others to do the same.
Creativity is about making the world a better place and making people see and think differently. Sometimes, creativity is just pointing out the obvious.