Hats protect us from the sun. They’re useful for sports like baseball so one can see the ball. Hats also cover up bad hair days and bald spots.
There are all types of hats: cowboy hats, sombreros, and baseball caps. Hats are just as much about protection as they are style.
Sometimes people wear to show support for a team or brand. Hats become a jersey for the head.
Wearing hats as advertisements is beyond what they were originally intended for. But the same can be said for just about any attire or material desire (e.g. car, house) that you dress up beyond its use.
It’s not just enough to own for reasons of utility. We want to express ourselves through specific products. And nothing signals louder than a hat. There’s a reason bugs fly around your head; your head is the first thing they see and how they ultimately evaluate you.
We all risk becoming products, flashing flyers of attention to show our wealth and style. The hat is your first line of expression.