“When the brain is listening to music, it lights up like a Christmas tree,” Karageorghis said. “It’s an ideal stimuli because it reaches [parts of the brain] that can’t easily be reached.”
According to Costas Karageorghis’ new book, music also improves athletic performance — it’s just as effective as a performance-enhancement drug. Music can also calm athletes down and get them out of their own head.
“Music is there to calm me down or pump me up. It fills my brain and blocks any unnecessary thoughts.” – Katie Zaferes, Triathlon
For others like Michael Phelps, music assists in helping visualize the completion and get into the zone.
Karageorghis even created workout playlists that match heart rates so you can build up to a higher bpm (beats per minute) as you intensify your workout.
Music is a hell of a drug, potentially intoxicating. Did I mention it is also ideal for pure enjoyment? Don’t forget to sing along and dance. Here’s what President Obama is listening to get started.
Headphones are primarily an isolated experience. We wear headphones to rock out, zone out, kick back, meditate, and to signal focus (I’m working!) even when we’re listening to nothing.
Headphones intend to block out the world around us. The ubiquitous white iPod headphones and Dre’s Beats are a staple of a private world.
We want to live to the beat of our soundtrack.
Where would we be without headphones? We may be dancing and socializing instead of sharing links to tracks. We may abhor silence and embrace life’s everyday disruptions. But the introverted may always be annoyed.
Headphones give people two options, on and off, so we can reflect internally and externally. We ultimately create our own sonic environment.
Since consumers have been persuaded, largely by Beats, that it is worth paying a fair whack for some half-decent headphones that look nice, perhaps they could be persuaded—especially since the storage capacity of many portable devices is now huge—to turn their backs on cheap mp3s and seek out recordings in true high fidelity.
We buy bottled water. We’ll buy quality sound too.
“I would have been fired a hundred times at a company run by M.B.A.’s. But I never went into business to make money. I went into business so that I could do interesting things that hadn’t been done before.”