Less isn’t necessarily better than more. However, it appears that in most scenarios that it is most often the case.

• Less participants, more effective meetings
• Less worry, more action
• Less ownership, more renting
• Less eating, more exercising
• Less internet, more human interaction
• Less Instagram, more non-filter
• Less stuff, more happiness
• Less hate, more love
• Less cheating, more honesty
• Less work, more play
• Less time, more focus
• Less wishing, more invention
• Less global, more local
• Less volume, more silence
• Less driving, more carpooling
• Less fighting, more cooperation
• Less success, more failure
• Less men, more wom-en
• Less print, more trees
• Less self, more generosity
• Less lizard brain, more confidence
• Less lateness, more punctuality
• Less shipping, more digital delivery
• Less jpegs, more studio visits
• Less quantity, more quality
• Less sadness, more laughter
• Less blindness, more realism
• Less fright, more audacity
• Less seeing, more insight
• Less impulse, more abstraction

If you flip these around with more preceding less (e.g. more lateness, less punctuality), they reflect a bitter insight. Presentation predetermines the prism of observation.