Arts Psychology

‘This is not an apple’

You can go ahead and try to eat this apple. But the representation of the apple is pure fiction; you can’t eat it. It is a mere rendering of something you could consume. Like a map, it displays territory that exists only in mind.

Nonetheless, the picture provokes all the emotions that go in eating a real apple: the unpeeled texture, the juiciness, and sugary smell.

The first taste is always with your eyes. The imagination recasts the image into a vicarious eating experience that triggers your hunger.

Pictures inherently lie just as the lines fabricate the authenticity of lines of territory on a map. What it is is the robust interpretation of the present in the fairytale of the movie-making mind. The dimension is here and now, neurologically tangible, but you still can’t touch it.

The marketing is only as good as what you tell yourself.


Call to mind

photo by Wells Baum

When an image comes to mind, it goes from dreamy obscurity to reality.

Images don’t exist until our eyes give them an interpretation. They wait for the brain’s chaotic cellular information to connect. Our visions act like an aperture on the iPhone, rendering the highest pixel resolution.

What brings life into existence is the stimulus of biology. Otherwise, images, thoughts, and things are loose pieces of triviality. We make objects important.


You Need to Hear This Extremely Rare Recording 

Things are no longer rare; they are either popular or unpopular.

Rarity itself has become very rare.

All it takes is one digital file to create infinite inventory. Hence the paradox of ‘rarity’ in the digital age.


I prefer … images to ideas, obscure facts to clear symbols, & the discovered wild fruit to the synthetic jam.

Vladimir Nabokov

I’m interested in this app for two reasons:

  1. Taking a photo today on the phone is just faster than writing text. The image and its surroundings is a reminder of context.
  2. I’ve been mobile-scanning more documents recently so I can throw away the paper so this app is definitely something I could see myself using.  

Remember the milk:  Shoots and Leaves

Culture Social Media Tech

Speaking in images

speak in images, instagram, social media, photography
via giphy

Images are the new status updates. They speak louder than words.

Mobile cameras and instant connectedness allow us to communicate visually. All you have to do is share a photo with a location or an expression, or both, and we’ll get it. It may even feel more human. Says director of psychology research Dr. Pamela Rutledge from the Media Psychology Research Center:

“We are hard-wired to respond to faces.”

Today, every message seems to be in image format. Pinterest, Instagram, and Snapchat are thriving without captions. Twitter and Facebook are also going this way.

Technology is advancing rapidly yet we’re all acting like distant cavemen. How often do you speak to someone through a screen rather than face to face?

Images are incredibly powerful but they’ll never replace the need for words and the rawness of physical interaction.

The point of sharing stuff with each other digitally is to inspire doing things together in real life so we can ultimately speak in sound.


Thinking Wordlessly

Words lack meaning without an image. That’s why language is so hard to learn. Learning leans heavily on layers of reference and emotional connection.

To truly understand something new it has to have an attached value. You’ll want to use it for something meaningful. Just trying to remember something to pass a test never sticks in the long-run.

Rote memorization fabricates memories but it doesn’t create interconnecting neurons. If you strip away words completely all that’s left are images.

Images elucidate meaning, obviating the need for words. Communicating and remembering in images removes the bias of speech. Can you think without words? Cavemen did.


Practicing photography in a mindful way makes the world around you more visually stimulating and your experiences richer.

Alex Furman


All about images, all about the iPhone. 

Apple marketing nails it again with this spot.