We put our bikes together at Yogyakarta airport, overseen by a crowd of curious locals, and then made our way through the motorcycle-infested streets of the city. We broke free of the traffic onto less congested streets and headed for Borobudur. The ancient Buddhist temple is the reason most people go to Yogyakarta and it’s the most visited tourist attraction in Indonesia.
Indonesia is not really search-savvy, not really accustomed to using Google to search for things…it’s very important that they can…make it a conversation.
Indonesia never even saw Web 1.0. All it knows is two-way conversation through social networks using mobile phones.
Indonesia is already in a post PC era and using social as a currency for conversation and commerce exchange.
So it makes me wonder why Square is pushing so hard in the US when Indonesia is begging for a micropayment revolution.
Here are some intriguing numbers on hyper connected Indonesia. Keep in mind that only 25% of its population is online.
- 3rd largest Facebook market (43m)
- 5th largest Twitter market
- 90% of Indonesians own mobile phones
Indonesia may not be a BRIC country but it’s clearly a digital leader and bellwether of what mobile and social can do to expedite communication and trade.