This is key: notifications are ambiguous. They no longer tell you what’s important, they simply inform you that there is something new to look at. Like the Pavlovian creatures that we are, we just can’t help but take a peek at what the message could mean.
Turn all app notifications off. They are complete distractions. Don’t worry, everything will be ok when you plug back in.
Facebook is the great big copy-machine; it creates its own versions of what’s working out there on the smaller networks (e.g. Poke is Facebook’s Snapchat) and tries to mainstream use through 1 billion people.
Journalists have long joked about how The New York Times responds to a scoop it didn’t get: either by following it and pretending it’s the publication’s own, or by publishing a story designed to take the wind out of the original story’s sails. In media terms, Facebook is the website of record. Nobody else gets scoops.
But you can’t win at everything. Poke bombed, so did the Facebook Camera. Facebook is now stuck with buying young talent. Luckily, Instagram is a hit. It also just so happens that in typical Facebook nature, Instagram mocked Vine in introducing video.
“They did this to spite Vine (and Twitter, which owns Vine), not because it makes Instagram better, because it doesn’t make Instagram better, it makes it worse.” – John Gruber
These days, doing anything on my phone isn’t measured by what an app does, but by the space in time I’m navigating between apps—the moments of transition between doing something and doing something else.
The need for a speedier iOS. We’ll find out next week what Apple has in store.
The Facebook app store is a logical next step to organize the hundreds of apps that plug in to Facebook.
In order to access the apps like a Spotify or a Pinterest though you have to have to first download those iOS apps through the iTunes app store.
The strategy here must be stickiness and more sharing and awareness for Facebook apps, kind of like what the Washington Post social reader has done.
Facebook wants to become your operating system. Unfortunately Facebook rises on top of mobile phone operating systems iOS, Android, and Windows. It doesn’t own the hardware nor the software, the starting user platform.
This is why Facebook will build its own phone and mobile software.
I don’t see the day I’ll login to Facebook just to use Instagram, Spotify, or any other entertainment apps. Those apps live by themselves and share my experiences to Facebook. I may use Facebook to view that content however.
Until Facebook creates its own phone and operating system, apps within it are simply an app within an app on an iOS or Android platform. It needs a native environment with app exclusivity.