Ad hoc music networking:
Instead of creating playlists and sharing them with people on Spotify or Rdio, or sending an MP3 to a friend, or huddling around a stereo listening to music, you’re going to be able to quickly spin up a group of neighboring iOS devices, and share music amongst them.
If this is true, Apple is on to something here. People want to share content through the web without the risk of having it live on forever. Enter Snapchat.
While Google and Facebook are all about harvesting data and keeping it online forever, Apple can satisfy demand for privacy and consequence-free communication and social networks by promising to dissolve event-based social networks and delete messages.