Categories
Uncategorized

‘Like’ This Article Online? Your Friends Will Probably Approve, Too, Scientists Say

Duncan J. Watts, a scientist at Microsoft Research, said the overall findings fitted with “cumulative advantage,” the idea that something that starts slightly more popular will build upon that popularity until it is far ahead of its competitors — and conversely, something that does not catch on will usually fade away whether or not it is good.

Popularity can skew quality (e.g. Justin Bieber). Conversely, sometimes the best stuff goes unnoticed.

Categories
Uncategorized

Rich Content ≠ Rich People

Virality is not a clear indication of great content. At the same time, just because your content doesn’t get shared with lots of people doesn’t mean your content sucks.

The problem with direct to fan marketing, aka Twitter or blogging, is that influencers are generally poor sharers. They’re riding the fame achieved through some other occupation: acting, writing, business. Celebrities are the unfortunate avenue in which many get their information.

Famous people will always have a high Klout score regardless of how boring or useless they are as social users. People are obsessed with engaging with anything celebrities have to say.

You may not be able to compete against the noise from Justin Bieber, Beyonce, Tom Cruise, or Rupert Murdoch. But you can at least share your voice and try to attract an engaged audience.

Quality content eventually finds the right people. If you don’t participate you don’t stand a chance at getting noticed.

Categories
Uncategorized

Social Media Fanaticism

//platform.twitter.com/widgets.js

64k Retweets, 30k Favorites later

This is what happens when artists can go direct-to-fan and speak with their true voice.