The best part about the basic, non-tablet Kindle is the constricted reading environment.
Reading on the Kindle is pure joy simply because there’s no other feasible distractions. The Internet browsing experience on the Internet is purposely bad. There’s also no apps.
It’s no mistake Amazon wants you to focus on reading and buy more books. That’s why the Kindle is only $119.
Apple may own the hyper-connected tablet and smartphone market but Amazon built a device dedicated to reading. As long as Amazon keeps the Kindle simple and distraction free, it’s got a continued breadwinner.
After a bad experience with the Amazon Kindle Fire (returned after 3 days), there’s no way I’m buying generation #1 of Amazon’s Smartphone.
The key to the Kindle’s first success was simplicity; a thin handheld wifi connected black and white eReader with access to tons of books and publications.
The Kindle Fire is the exact opposite debut; a heavy and slow wifi connected color “tablet” that’s frustrating to touch with access to a plethora of unformatted publications.
Clearly, Amazon is not a technology company.
Amazon is a grocery store of media building hardware to remain vertically aligned.
Also part of the frustration is my own early adoption. Years of iPhone experience set my expectations high.
Amazon’s first tablet is a failure. But at least it fell forward.