Steve Jobs recounts his advice to Google CEO Larry Page:
“The main thing I stressed was focus. Figure out what Google wants to be when it grows up. It’s now all over the map. What are the five products you want to focus on? Get rid of the rest, because they’re dragging you down. They’re turning you into Microsoft. They’re causing you to turn out products that are adequate but not great.”
You can’t do everything.
I’ve been hearing more than ever about the Google paradox and its mediocre products.
Google’s hunger for personal information contradicts its “Don’t Be Evil” policy. Google+ is a ploy to get our bio data and manipulate search results.
I don’t buy that giving Google more information about me will surround me with ads promoting products I want. I may click on two text/display ads a year, one by accident.
Gmail has also become really careless. I got an email this week about “Google Wage”, an obvious misspelling for Google Wave, whatever that was.
Does Google even care about its products any more? Google Play doesn’t even have all music labels signed on, Google+ is a wasteland that remarkably sucked in 90m users to data mine, and the recent redesigns to Gmail and Google docs are atrocious.
I get where Google is coming from. Free content and tools in the form of Gmail, docs, YouTube, Google+ are all ways to sell advertising just like Apple sells content on iTunes with the main objective to sell iPhone and iPads.
Google needs to admit failure more often, like the old CEO Eric Schmidt did when he said Google sucked at social. Larry Page is blindly arrogant and leveraging Google’s ubiquity to push stuff out to the masses.
The old Google was better.