In 1972, Tom Wolfe criticized companies for creating logos for no other reason but to look modern: The abstract total-design logo is the most marvelous fraud that the American graphic arts have ever perpetrated upon American business. Contrary to the conventional wisdom, these abstract logos, which a company (Chase Manhattan, Pan Am, Winston Sprocket, Kor […]
“Most people think that the important thing about a logo is that it illustrates what the business does or what it represents which is nonsense.” — Paul Rand
IFTTT is now an iPhone app. I use IFTTT to automatically save a copy of every Instagram and Flickr photo to my Dropbox. IFTTT calls these recipes and there’s hundreds of them connecting the most popular apps. IFTTT is the laces to my shoebox. Get your recipe on. Also, dope logo.