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Free Marketing at the Apple Store

Pinterest CEO Ben Silbermann used to “surreptitiously put Pinterest on every computer in his local Apple store.”

I still do this. There’s a rush of excitement in loading up your website on the store’s machines. You could be discovered!

With nearly 100 million visitors a quarter, using Apple store computers to display your work is like stealing free ad space. Don’t tell me you haven’t done this before.

The Apple store is a free museum, much like the public walls are Banksy’s canvas. How else is anyone going to find out about you if you don’t dare to show your work?

Blend in. Show the people what you got. But don’t just do it because you can. Believe your work is actually worth seeing.

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Apple Is Building a Social Music Network

Ad hoc music networking:

Instead of creating playlists and sharing them with people on Spotify or Rdio, or sending an MP3 to a friend, or huddling around a stereo listening to music, you’re going to be able to quickly spin up a group of neighboring iOS devices, and share music amongst them.

If this is true, Apple is on to something here.  People want to share content through the web without the risk of having it live on forever.  Enter Snapchat

As Cult of Mac writes:  

While Google and Facebook are all about harvesting data and keeping it online forever, Apple can satisfy demand for privacy and consequence-free communication and social networks by promising to dissolve event-based social networks and delete messages.

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MG Siegler reviews OS X Mountain Lion.
MG Siegler reviews OS X Mountain Lion.

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If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).

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Simplicity is not the absence of clutter, that’s a consequence of simplicity…That’s not simple.

Jonathan Ive

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If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).