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Let the Bubble Burst

Stocks burst. Music genres come and go. Politicians disappoint. Every movement has a conformity crisis where everyone wants to join in and emulate the hottest trend. But a bubble can only get so big and crowded before it bursts.

The good news about a pop is that it forces people to see the bigger picture again. Plus, the pioneers are already working on the next big thing to throw at the masses. They kickstart a movement and get out as soon as it becomes mainstream.

Only a few people, things, and ideas get big enough to pop. But nothing really new emerges to replace them. Bubbles grow, pop, fade out, transform, and rise again.

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“The Shift”

“the shift from mass to micro, the shift from top-down to bottom-up and the shift from traditional marketing to purposeful marketing.” – Can’t Buy Me Like

The giant sucking sound of the mainstream?