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You Need to Hear This Extremely Rare Recording 

Things are no longer rare; they are either popular or unpopular.

Rarity itself has become very rare.

All it takes is one digital file to create infinite inventory. Hence the paradox of ‘rarity’ in the digital age.

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The term “social media” is way overused

If you don’t know the people, or don’t care, it’s probably not social media. It’s just media. It doesn’t matter if it’s created by an individual or a corporation.

This goes back to Twitter’s resistance in describing itself as a social media platform and instead, presenting itself as a media network, which also means it’s full of a lot of noise.

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Crafting link underlines on Medium

The perfect underline should be visible, but unobstrusive — allowing people to realize what’s clickable, but without drawing too much attention to itself.

The hyperlink obviates the underline. The slight hue (such as on my site) allows the user to read uninterrupted with the option to find out more.

Click.

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Shoulda coulda woulda

MTV could’ve been Youtube.

Moleskine could’ve been Evernote or Paper FiftyThree.

iMessages could’ve have been Snapchat if Apple had just built a social network around it.

But it turns out that taking an existing business model online is easier said than done. Only a few people like Ev Williams have mastered the art of digitizing human needs.

When you’re so focused on incrementalism in the present, you become blind to innovation for the future.

Opportunities are there awaiting initiative. The longer you wait the less likely you’re to do it. That goes for companies and for individuals. Replace the arrogance of coulda with done.

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Here’s what’s happening in the content industry now

So here’s a quick summary, the rise of internet provided a fair playing field for everyone to start building their audience; pageviews got diluted; new genre of curated sites optimized for pageviews was born; internet reach increased; and videos rose as a new medium for content. All, compete with media outlets for pageviews. At the same time, they cannot find a way to go over ad blocking technologies.

In addition to more native looking ads, we also need better writers.  

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Ev Williams’ Medium is Blogging for the 9%

“Medium occupies the space in-between WordPress and Tumblr.”

Medium is a great publishing platform for the occasional blogger. I actually enjoy writing in its minimalist environment more than I do publishing on it.

But I feel the same way about Medium as I did when I first started Twitter. I get it and I don’t get it at the same time.  That intuitive nature is what makes it feel obvious.  

“Here’s the formula if you want to build a billion-dollar internet company…Take a human desire, preferably one that has been around for a really long time…Identify that desire and use modern technology to take out steps.” CEO Ev Williams, Medium

Medium is just another platform hosting what people already enjoy, i.e. expressing themselves in more than 140 characters but not as a long as a book or Long Read.

The main reason I like writing on Tumblr is that it’s a creative platform for blogging original content, and curating and consuming stuff you like. Meanwhile, Medium is Tumblr with a focus on original text.  

Online writing platform succeed because people want to express themselves.  And at the end of the day, people want to share where users already are.