Like the mainframe, which was said to be dead decades ago but has remained a meaningful business, the PC will almost certainly cheat death. True, mobile devices like the iPad will continue to gore PC sales. Those mobile devices, though, will most likely never satisfy spreadsheet masters, film editors and other workers who depend on multiple screens and the precision of a keyboard and mouse.
The PC as we know it will continue to hang around mostly for workers that need to customize docs and edit professional video and images.
But it’s also clear that tablets predominantly for consumption will adopt PC work capabilities. The hybrid tablet with PC-like usability is the future. Only then do PCs “become something like trucks.”
Facebook is Microsoft. Twitter is Apple. Ironically, that’s exactly how it may pan out.
Microsoft is a Facebook investor. Apple may soon count itself as a major Twitter investor.
Facebook doesn’t get along with Apple. Twitter could care less about mediocre Microsoft powered devices.
Facebook is about mass, a hoarder of the world’s global population. Twitter focuses on its rabid 140 million strong user base to spread the global message.
Facebook is ineffectively monetizing mobile ads. Twitter makes more money on mobile devices than its desktop.
Facebook design is clunky and inconsistent across devices. Twitter design is pretty much the same on computer, mobile, and tablet via its standard roll.
Facebook embraces mutual relationships. Twitter is a public forum.
For Facebook, more of everything is better. For Twitter, less is more.
There are clear and deliberate philosophical differences between Facebook and Twitter, much like there is between Microsoft and Apple. Hardware and social behavior mimic each other.
The arms race continues.
Barnes and Noble is all we have left, like Tower Records and the Virgin record stores of past.
Except Barnes is even losing its browser allure. People don’t discover books at Barnes anymore. They get book recommendations from social networks, blogs, and Amazon.
The Barnes and Noble book store is more of a Starbucks hangout and work place than a place to buy books.
The reality is is that Barnes will one day have to shut down its stores or attempt to remake them as it’s doing with its eBook business.
Here’s two suggestions on recasting itself:
1. Make Barnes and Noble an even better place to hangout, drink coffee, and read eBooks.
2. Make the Nook available upon entry as are newspapers and magazines at Starbucks and dentist offices.
We have to admire the tenacity (inevitable survival strategy) Barnes and Noble is showing in the eReader and eBook fight. It has to stay relevant. There’s too much brand equity at stake.
Barnes and Noble should buck the trend of dying brick and mortar stores. With a little downsizing and tweaking it could turn its stores into inspiring places to read (e)books.