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Productivity & Work

Moleskine opens up a coffee shop in Milan


Moleskine opened up its first official store in Milan, Italy. I’m looking forward to the day it comes stateside. Ever since Barnes and Noble downsized and closed a bunch of stores, Starbucks and Peet’s have been the only consistent go-to coffee houses for getting work done. 

While coffee shops were the original social networks, Tom Standage points out, coffee shops today represent a ‘third place,’ between work and home. They provide just the right frequency of sound to inspire creativity and focus without having to the extremes– the bar for socializing or the library to work in silence. 

America needs more cafes. And not the trendy ones that prohibit wifi and computer outlets. People want think and get shit done, even if it’s a mindless activity like checking email. 

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Shoulda coulda woulda

MTV could’ve been Youtube.

Moleskine could’ve been Evernote or Paper FiftyThree.

iMessages could’ve have been Snapchat if Apple had just built a social network around it.

But it turns out that taking an existing business model online is easier said than done. Only a few people like Ev Williams have mastered the art of digitizing human needs.

When you’re so focused on incrementalism in the present, you become blind to innovation for the future.

Opportunities are there awaiting initiative. The longer you wait the less likely you’re to do it. That goes for companies and for individuals. Replace the arrogance of coulda with done.

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Moleskine X Paper FiftyThree 

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The hybrid method of productivity

“I take lots of notes in paper mole skin notebooks; every week or so I go back with a different color pen and circle the key sentences; I then transfer these ideas to Evernote files on my computer; and finally, I blog/tweet/publish/email out the crispest, most important ideas or quotes.”

— Ben Casnocha, the hybrid method of productivity
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New Moleskine Logo
New Moleskine Logo
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New “Space” pens from Field Notes:  These pens are the real deal, precision-made, durable, and capable of writing in zero gravity, upside down, underwater, and at temperatures from −30 to 250°F (−35 to 120°C).
New “Space” pens from Field Notes:  These pens are the real deal, precision-made, durable, and capable of writing in zero gravity, upside down, underwater, and at temperatures from −30 to 250°F (−35 to 120°C).