The price is right

If you want to sell more of something, list it second. The sophisticate never orders the first option in the wine list. People choose the second wine option on the list; the bottle that also happens to be the most popular and most profitable. Back in the day of CDs, the music listener never bought the album because of […]

“More time is better than money” 💸

Time is the most valuable asset we have, especially when it comes to vacation. Money just makes things easier. Instead of walking up the mountain, we pay to take the lift. Instead of using the local train, we hop in a more expensive cab ride. Yet, convenience is often a shortcut to experience. The most […]

Free and cheap makes you fat

Everyone loves free stuff. But free stuff makes you fat. When I was a kid growing up in Texas, every restaurant offered free refills. Naturally, my friends and I always had two sodas. When I moved up to the Northeast, refills didn’t exist. There was always an additional cost. But this cost-constrained choice. I wasn’t […]