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It doesn’t matter if you’re right, it matters if you are understood.

— Seth Godin, on choosing a name that fits your brand. You never know, the name may also become a new word (e.g. Tweet).
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Culture Productivity & Work

Hello, World

via giphy

Introductions require a greeting, your name, and if you’re at work maybe a little bit about what you do.

But really all you need is the greeting. As soon as you pronounce your name and your title people start judging you.

Sometimes you’re better off giving the world a simple ‘hello’ and leaving everything else to the imagination.

Identification undermines the mystery of understanding. What you see is what you get.

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Does Everything Need a Name?

The first thing people do when encountering something new is seek identification. People are always on a need to know basis.

But as soon as people know, they just as quickly forget. We only remember that which is immediately useful; otherwise everything is just a generality (e.g. “That guy,” “it,” or “that thing”).

The mind requires that we call something, something; it doesn’t cope with uncertainty. If we really need to know but can’t come up with an identifier, we can just as easily use our imagination to make it up.

Names are just noises. We aren’t all what we hear, nor what we see. Everything still lies in question.

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The Surprising Psychology of How Names Shape Our Thoughts

These studies suggest a sort of linguistic Heisenberg principle: as soon as you label a concept, you change how people perceive it. It’s difficult to imagine a truly neutral label, because words evoke images.

And you thought this blog was just about music?