The design for Animal crackers just got an update.
Due to mounting pressure from animal rights group PETA, Nabisco removed the cages from its iconic cracker box. The updated version shows the animals roaming free.
The redesign of the boxes, now on U.S. store shelves, retains the familiar red and yellow coloring and prominent “Barnum's Animals” lettering. But instead of showing the animals in cages – implying that they're traveling in boxcars for the circus – the new boxes feature a zebra, elephant, lion, giraffe and gorilla wandering side-by-side in a grassland. The outline of acacia trees can be seen in the distance.
Said PETA Executive Vice President Tracy Reiman:
“The new box for Barnum's Animals crackers perfectly reflects that our society no longer tolerates the caging and chaining of wild animals for circus shows.”
This is the first significant redesign since Nabisco launched the crackers in a 1902 partnership with the now-defunct Ringling Brothers and Barnum and Bailey circus.
“Contagious media is the kind of media you immediately want to share with all your friends. This requires that you take pleasure in consuming the media but also pleasure in the social process of passing it on.”
“Contagious media is a form of pop conceptual art” in which “the idea is the machine that makes the art (LeWitt, 1967) and the idea is interesting to ordinary people.”
The clickbait craziness spawned an albatross of more ridiculous news, some of it fake news. As Zeynep Tufekci says in her TED Talk, “We’re building a dystopia just to make people click on ads.”
And now we’re living with the repercussions of confused algorithms and companies like Facebook and Twitter avoiding responsibility.
The tranquil flood of information died after CNN introduced the 24-hour news cycle. But the internet brushed on a new type of disorder onto the information canvass that prevents us from thinking straight.
We consumed mindlessly, eating more than we could chew. Our brains got overloaded, dulled out, memories stymied by Google and images that told us everything we needed to know.
The good news is that while no one reads anymore, those who do are choosing quality over crap. Premium content is back because it's trustworthy, well-written, detailed, and shareable.
Of course, the non-traditional sources are there like me. I blog to step back from the chaos and to absorb its connections. I refuse to let the Kardashians and other buffoonery colonize my brain. Blogging is like self-medication, but you can easily do it with a private journal or spending five still minutes reflecting on the day behind or ahead.
The Pilgrims didn't have to deal with attention seeking missiles, misinformation, and click-baiting darts. Otherwise, they might have stayed home assuming the worst. Now offers the chance to dance with the intrusions by putting novelty aside and embracing the imagination for periods at a time.
“We think we understand the rules when we become adults but what we really experience is a narrowing of the imagination.” — David Lynch
Less news equals more news, squashing stimuli along the way.
Others prefer the term “urban rain forest” or the cutesy “jungalow.” In this aspirational landscape, outlandishly and photographically lush is ideal, and filling your home with plants is “urban wilding.” In less enlightened times, we probably would have just called it “decorating.”
The obsession helps generation thumbs bring a little outside, inside.