But Wall Street—along with everyone else who’s down on Twitter because it has “a growth problem”—is making a mistake by comparing it to Facebook. Twitter is not a social network. Not primarily, anyway. It’s better described as a social media platform, with the emphasis on “media platform.” And media platforms should not be judged by the same metrics as social networks.
Twitter is all about the news, no different than any news network. But instead of following the entire channel you can follow individual anchors and get his or her own direct broadcasts without the pressure of friending them. Twitter is an influencer’s network where you learn; if you want to keep in touch with people you actually hit up Facebook.
It still frustrates me that Twitter missed out own owning Instagram. Instagram is the photographic lens for news.